Add, edit, and remove managed placements

If you'd like your ads to show on certain sites that are part of the Display Network, add them as placements to your ad groups. These could be placements related to your products or services, or online destinations that your customers visit.

Remember, that placements can be one of two types: managed placements or automatic placements. The instructions below only cover managed placements.

How to add managed placements

You can add placements to ad groups in your Display Network campaigns. To do so, you’ll need to use one of the following campaign types: "Search & Display Networks – All features," "Display Network only – All features," or "Display Network only – Remarketing."

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the Campaigns tab at the top. Campaigns tab
  3. Go to your Display Network tab and click + Targeting, which is located above the graph.
  4. Select an ad group.
  5. Click the "Add targeting" drop-down menu and select "Placements." Type in the name or URL of the placement where you'd like the ads in this ad group to show. If you'd like to add multiple placements at once to your ad group, click the Add multiple placements at once link at the bottom of the box.
  6. Click Close and then Save to add the placements to your ad group.

Tip

The first time you add a managed placement to an ad group, you'll be prompted to set a default bid in case you want to set it higher or lower than the automatic placements default bid. If you plan to use managed placements mostly for sites where you want to be highly competitive, consider raising the managed placement default bid. This will give you a stronger chance at winning the ranking auction.

How to edit managed placements

You can pause or enable a specific placement, edit the placement itself, and edit bids you’ve set on your placements.

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the Campaigns tab at the top. Campaigns tab
  3. Select a campaign and then an ad group.
  4. Go to the Display Network tab.
  5. Click the Placements tab and look for placements with the status "Managed."
    • Pause or enable a placement: To pause a placement, click the pause symbol to its left. To enable a placement, click the green dot to its left.
    • Edit actual placement: To change a placement, simply click the placement, enter your new placement, and click Save.
    • Edit placement level bids: To edit your bids for an individual placement, simply click the bid under the "Max CPC" column, enter your new bid, and click Save.

Copy placements to another ad group

Once you've set up placements for one ad group, you can copy your placements to other ad groups in Display Network-only campaigns. First, you'll need to copy the placements you want. Then you can paste them into a new ad group.

To copy your placements:

  • Click the Display Network tab.
  • Click the Placements tab.
  • Select the checkbox next to the placements you want to copy.
  • From the Edit menu, select Copy (or Control-C for PCs, Command-C for Macs).

To paste your copied placements:

  • Click the Campaigns tab.
  • Click the name of the campaign where you want to paste your placements.
  • Check the box next to the name of the ad group where you want to paste your placements.
  • From the Edit menu, select Paste (or Control-V for PCs, Command-V for Macs).

How to remove managed placements

You can remove managed placements from ad groups in your Display Network campaigns. Note that your ads may still appear on a managed placement you've previously removed if the ad group contains keywords, topics, etc. that match with it.

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the Campaigns tab at the top. Campaigns tab
  3. Select a campaign and then an ad group.
  4. Go to the Display Network tab.
  5. Click the Placements tab and look for placements with the status "Managed." Placements with this status are the placements that you've added to your ad group. You'll only be able to remove placements that have a "Managed" status.
  6. Select the placement you'd like to remove by selecting the checkbox to its left.
  7. Click the "Edit" drop-down menu and select "Delete."
  8. Click OK, and your placement will be removed.

Next steps