Search
Clear search
Close search
Google apps
Main menu

Edit your bids

You can edit your bid for an entire ad group or for individual keywords. Editing your bids based on how your campaigns perform may influence the amount of traffic your ads receive, as well as the return-on-investment (ROI) you generate.

This article explains how to edit your cost-per-click (CPC) bids and your cost-per-thousand viewable impressions (viewable CPM) bids.

Instructions

 

Choose the AdWords experience you're using. Learn more

 

Edit the ad group default bid for a single ad group

  1. Sign in to your AdWords account.
  2. Click Campaigns.
  3. Select the campaign you want to edit.
  4. Click Ad groups.
  5. Select the appropriate ad group from the list.
  6. Click the pencil button Edit in the “Default max. CPC” bid column.
  7. Enter a new amount.
  8. Click Save

Tip

If you're using an automated bidding strategy other than Enhanced CPC you won't be able to edit your ad group default bid.

Edit your bid for multiple ad groups

  1. Sign in to your AdWords account.
  2. Click Campaigns.
  3. Click Ad groups.
  4. Select the ad groups you wish to edit.
  5. Click Edit. You can choose to change your bid strategy, tracking templates, or custom parameters.

How to edit your bid for individual keywords or other targeting methods

If your campaigns are using manual bidding, you can set your own max. CPC bid amount. It will be used instead of the ad group default bid whenever a certain keyword, placement, or other targeting method triggers your ad.

Keep in mind that to set a max. CPC for a specific targeting method, you must have set your custom bid on that same targeting method. For example, if you want to set a specific bid for the website example.com, you need to set your custom bids on placements. Learn how to enable Display Network bidding features.

Edit individual keyword bids

  1. Sign in to your AdWords account.
  2. Click Campaigns.
  3. Click Ad groups. Select the ad group with the keyword whose bid you want to change.
  4. Click Keywords. Select the keyword whose bid you want to change.
  5. Click Edit. Select Change max. CPC bids.
  6. In the page that opens, you may set a new bid, increase your bid, or decrease your bid. If you would like to use the default ad group bid, leave the amount blank.
  7. Click APPLY.

Edit bids for managed placements, topics, interests & remarketing, gender, or age

  1. Sign in to your AdWords account.
  2. On the side menu bar, click All campaigns.
  3. Click Keywords.
  4. Select the keywords whose bids you wish to edit.
  5. Click Edit. Select Change bids, Change bid strategy, Change tracking templates, or Change custom parameters.
  6. Enter your new bid or bid adjustment and click APPLY.

Tip

To change the bid for an individual keyword, placement, or other targeting method back to the ad group default bid, click the individual targeting method bid and delete the text, leaving the field blank.

Tip

Here are some other bidding options you might not know about:

  • You can set bid adjustments for better control over when and where your ad appears. They can be used to bid more competitively for mobile devices, locations, days, and times. Learn more about bid adjustments.
  • AdWords also offers automated bid strategies that can set CPC bids on your behalf. Learn more about automated bidding.

 

Was this article helpful?
How can we improve it?
New Previous
Your guide to AdWords

Start off right with our step-by-step guides.