The Display Network tab

The Display Network tab is where you go in your AdWords account to determine where your ads show on the Google Display Network. Here you’ll set targeting methods and exclusions, which are the criteria for where your ads should and shouldn’t show on the Display Network. You can also view reports on the performance of your targeting methods.

Types of targeting methods and exclusions

  • Keywords: Target or exclude by a page’s key phrases, like Rafting travel packages.
  • Topics: Target or exclude by a page or site’s central theme, like Hiking & Camping.
  • Placements: Target or exclude sites, mobile apps, or video, like example.com.
  • Interest categories: Target or exclude by interests or affinities, like Outdoor enthusiasts.
  • Age: Target or exclude by age group, like 18-24.
  • Gender: Target or exclude by gender, like Males.
  • Remarketing: Target or exclude by people who have visited your site before.
  • Site category options: Allow or exclude by Display Network categories, like live streaming video or sites about crime, police, and emergency.

What to do in your Display Network tab

Add targeting

You can add targeting to your Display Network ad groups.

  1. Go to your Display Network tab and click + Targeting, which is located above the graph.
  2. Select an ad group.
  3. Click the “Add targeting” drop-down menu and choose a targeting method.
Add exclusions

You can add exclusions to your Display Network ad groups and campaigns.

  1. Go to your Display Network tab and click + Targeting, which is located above the graph.
    • To exclude at the ad group-level: Select an ad group. Then, click the “Add ad group exclusions” drop-down menu and select a method.
    • To exclude at the campaign-level: Select a campaign. Then, click the “Add campaign exclusions” drop-down menu and select a method.
View targeting performance reports

You can view performance reports for your ad group and campaign targeting.

  1. Go to your Display Network tab.
  2. Select an ad group or campaign.
  3. Click any of your sub-tabs:
    • Display keywords
    • Topics
    • Placements
    • Interests & Remarketing
    • Age
    • Gender

Next step

  • Start using your Display Network tab now. See instructions for how to add targeting and exclusions from your Display Network tab.