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Show your Display Network ad on YouTube

If you'd like your ads to benefit from the hundreds of millions of views on YouTube, we can help. This article shows you how to use placements to target your Display Network ads to appear on specific YouTube videos, channels, or all of YouTube. You can also exclude your ads from appearing with certain video content.

Tip

If you're interested in using video ad formats designed for reaching viewers on YouTube plus the greater Display Network, learn about creating a Video campaign.

 

Choose the AdWords experience you're using. Learn more

Add YouTube as a placement

To show your ad across all of YouTube, add YouTube.com as a placement to your Display Network campaign:

  1. Sign in to your AdWords account.
  2. In the Navigation panel, select the Display campaign and ad group you want to edit.
  3. In the Page menu, click Placements and then click the plus button .
  4. Type youtube.com in the search field. Under “Websites,” select the checkbox for youtube.com.
  5. Click Save.

Add specific YouTube channels and videos

To target your ads to show on specific YouTube channel pages or videos:

  1. Sign in to your AdWords account
  2. In the Navigation panel, select the Display campaign and ad group you want to edit.
  3. In the Page menu, click Placements and then click the plus button .
  4. Select YouTube channels or YouTube videos and search using the search field. Click the checkboxes to select the placements you want to target.
    • To manually enter a placement, click Enter multiple placements at the bottom of the box and enter the URL of the video or channel. Click Add x placements.
  5. Click Save.

Exclude certain video content from an ad group

You can exclude specific YouTube videos or channel pages to control where your ads appear on YouTube.

Tips

  • It's useful to use exclusions reactively. For example, you can optimize a campaign by excluding certain videos or channels that don’t convert well for you. This feature can also be used to ensure your ads appear with brand-appropriate content.
  • You can also use site category options to exclude ads from certain types of content, such as sensitive topics or content for mature audiences. Learn more about using site category options

Exclude YouTube videos or channel pages

  1. Sign in to your AdWords account.
  2. In the Navigation panel, select the campaign and ad group you want to edit.
  3. In the Page menu, click Placements.
  4. Click Exclusions and then click the plus button .
  5. Select YouTube channels or YouTube videos and search using the search field. Click the checkboxes to select the placements you want to exclude.
    • To manually enter a placement, click Enter multiple placements at the bottom of the box, and enter the URL of the video or channel page. You can exclude up to 10,000 placements per campaign. Click Add x placements.
  6. Click Save.
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