Search
Clear search
Close search
Google apps
Main menu
true

About keyword insertion

Keyword insertion lets you automatically update your ads with the keywords in your ad group that caused your ads to show. This can help make your ads more relevant to users searching for what you offer.

This article explains how keyword insertion works in AdWords.

How it works

Let's say that you're advertising a chocolate shop. You could use a keyword insertion code in your ad headline: 

Headline: Buy {KeyWord:Chocolate}

AdWords will try to replace this code with one of your keywords in your ad group ("dark chocolate", "sugar-free chocolate", "gourmet chocolate truffles"), but when it can't, it'll use the word "Chocolate". 

Note that the person's search term isn't always the same as the keyword.

 

Person searches for: Your ad could look like:
dark chocolate bar Buy Dark Chocolate
www.example.com
Artisan sweets from Sheffield
Free delivery orders £50 more
sugar-free chocolate Buy Sugar-Free Chocolate
www.example.com
Artisan sweets from Sheffield
Free delivery orders £50 more
gourmet chocolate truffles Buy Chocolate
www.example.com
Artisan sweets from Sheffield
Free delivery orders £50 more

In the last example, "Chocolate" goes in the headline because the keyword "gourmet chocolate truffles" is too long to fit. 

Related links

Was this article helpful?
How can we improve it?
Reach more customers with an online ad

With AdWords, you can run ads on Google to stand out on local searches. Only pay when your ad is clicked on. [Learn more]

Sign Up for AdWords