Clear search
Close search
Google apps
Main menu

Check your Quality Score

When you're looking for insight into how relevant your landing page and ad are to the keywords that you've chosen, you can look at your Quality Score.

This article explains how to find your Quality Score for any of your keywords.

Before you start

If you’re not familiar with the components of Quality Score, consider reviewing About Quality Score before you get started.


Select the AdWords experience that you're using. Learn more.

You can check your Quality Score by looking in the Keywords tab. There are a couple ways to check your Quality Score.

Run a keyword diagnosis:

  1. Click on the Campaigns tab at the top.
  2. Select the Keywords tab.
  3. Click the white speech bubble Ad disapproval bubble next to any keyword's status to see details about that keyword's Quality Score. You'll be able to see ratings for expected clickthrough rate, ad relevance and landing page experience.


Enable the Qual. score column:

  1. Click on the Campaigns tab at the top.
  2. Select the Keywords tab.
  3. Look for the Qual. score column in the statistics table. If you don't see this column in your table, you can add this column by doing the following:
    • Click on the Columns drop-down menu in the toolbar above the statistics table.
    • Select Modify columns.
    • Select Attributes.
    • Click on Add next to Qual. score.
    • Click on Save.
Quality score column

Try it now


Was this article helpful?
How can we improve it?
Previous New
Your guide to AdWords

Start off right with our step-by-step guides.