Understanding your keyword status

Your keyword status lets you know whether your keywords are active or not. There are several keyword status types, so we try to display the status that's most relevant to your campaign at any time. You can see your keyword status in the "Status" column in your AdWords statistics table, which you can access from the Keywords tab.

Where to find your keyword status

You can see your keyword status on the "Status" column in your statistics table. Here's how to access it:

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the Campaigns tab at the top.
  3. Click the Keywords tab.
  4. Look at the "Status" column.
  5. Next to each keyword, you should see your keyword's current status. Keyword status

How we show your keyword status

The "Status" column on your Keywords tab shows you information about the current state of your keywords at the time you sign in or when you refresh your page. We'll organize your keyword statuses from statuses that you control to ones that are impacted by other factors, with the statuses that you control trumping ones that are impacted by other factors. That's because any change to a status that you control would have more impact on your account.

Status type Examples
Statuses that you control Campaign paused; Deleted
Statuses related to where your keyword is in our approval process Eligible
Statuses that are impacted by other factors Low search volume; Below first page bid estimate

Example

Let's say you have a keyword that's enabled, but the campaign the keyword belongs to is paused. We'll display that keyword's status as paused because the campaign's status -- paused -- trumps the keyword's status.

How to interpret your keyword status

You can control some of your keyword statuses, while others are related to where your keyword is in our approval process. Additionally, some statuses let you know whether your keywords are being impacted by other factors, such as low search volume.

Here are the different types of keyword statuses and what they mean:

Keyword status What it means Next Step
Campaign paused
Keywords are inactive because of your campaign status. If your campaign is paused, the keywords in that campaign will also stop showing ads. Find out how to resume your campaign.
Campaign pending
Keywords are inactive because of your campaign status. If your campaign is pending, meaning it’s scheduled to begin on a future date, the keywords in that campaign will not show ads. Find out how to change your campaign’s start date.
Campaign deleted
Keywords are inactive because of your campaign status. Deleting a campaign means that ads don't show or accumulate new costs until re-enabled. Find out how to re-enable your campaign.
Campaign ended Keywords are inactive because of your campaign status. The campaign is inactive because it's past its scheduled end date. Find out how to change your campaign’s end date.
Ad group paused
Keywords are inactive due to your ad group status. If you pause your ad group, then the keywords in that ad group will stop showing. Find out how to resume your ad group.
Ad group deleted
Keywords are inactive due to your ad group status. If you delete your ad group, then the keywords in that ad group will stop showing. Learn how to re-enable your ad group.
Paused Keyword is inactive because you paused it. Pausing a keyword means that it won't show ads or accumulate new costs until restarted. Learn how to enable your keyword.
Deleted Keyword is inactive because you deleted it. Deleting a keyword means that it won't show ads. Learn how to add keywords.
Eligible Keyword is active and can show ads. In some cases, your keyword might be marked as Eligible even though it isn't currently showing your ad. That's because your ad's appearance for an eligible keyword can be affected by your bid, Quality Score, or other factors. No action needed.
Below first page bid estimate Keyword is active and can show ads. However, your keyword isn't currently showing ads on the first page of Google search results. Learn about getting your ad to show on the first page of Google search results.
Disapproved Keyword is inactive and isn't showing ads. A disapproved keyword usually means there's an issue with one or more of our advertising policies, such as our keyword destination URL policy. Review our advertising policies to see whether your keyword violates one of our policies.
Site suspended Keyword is inactive and isn't showing ads because the ads in the keyword's ad group are pointing to a site that has violated one or more of our advertising policies. Hover over the status bubble for more details and review our advertising policies.
Low search volume Keyword isn't eligible to show because it's associated with very little search traffic on our properties. This means your keyword might not to be relevant to people's searches, or maybe it's too specific or unusual. If the number of searches for these keywords increases even in a small amount, your keywords may be reactivated and could start triggering your ads to show again. Learn how to use Keyword Planner to get keyword ideas and traffic estimates.
Rarely shown due to low quality score Keyword isn't eligible to show ads due to a low Quality Score You should consider deleting this keyword, and adding a more relevant keyword to your account. Other factors, like your landing page, could also affect your Quality Score. Learn more about Quality Score.

Tip

Try optimizing your account by improving your ads and keywords.

Next step