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About showing Display Network ads in videos

Showing Display Network ads in video placements may help you reach millions of potential customers. These ads help you expand your brand reach globally across many demographics throughout YouTube and Google’s video publishing partners. This article explains how you can use video placements in Display campaigns to reach new people who are watching video content.

Benefits

Build your brand recognition: Video placements are an excellent way to build awareness, particularly on sites that are highly visible like YouTube.

Drive more traffic to your site: You can use your existing text and image ads to target specific video placements or all of YouTube.

How video placements work

Online videos are everywhere – on blog pages, in online newspaper articles, on sites that are all about video content and more. You can watch them on smartphones, tablets, computers and other connected devices.

As part of the Google Display Network, video publishers can opt to allow ad placements on their video content. In campaigns that target the entire Display Network (without restrictions), ads are eligible to appear on or around video content. Sites focused on video content, like YouTube, offer not only the video player, but the space around the video, too

While display ads are eligible to run on any video partner content on the Display Network by default, if you want to target specific YouTube channels, videos, or all of YouTube, you can do that too. Learn how to use placements to target YouTube.

Here are different ad types that can appear with video content:

  • Text ads: Your text ad can appear as a "text overlay". This is essentially your AdWords standard text ad displayed in a special format over video content. Only one ad will appear in this space at a time, cycling through up to 10 text ads for 20 seconds each during the video stream. Text overlay ads appear within the bottom 20% of the overall video player window. It can also appear in text ad slots on the overall page where video content appears.
  • Image ads: These can appear in an overlay in the bottom 20% of a video player while a video plays. Your ad could also appear in image ad slots on the overall page where the video content appears.
  • Responsive ads: Responsive ads can boost your reach by showing in video placements as either text or image ads. Find out more

Tip

You can also create and run compelling video ads designed for reaching and engaging viewers on YouTube plus the greater Display Network. Learn about video ad formats and creating a video campaign.

How viewers interact with your ad

If your ad appears within a video player itself, the video publisher can choose how they'd like someone to trigger these ads, as well as choose where, when and how these ads will appear. Usually, when someone clicks on an ad, their browser will load the ad's landing page.

For text ads that show in the video player, viewers can hide or show the ad while they watch the video, reopen the overlay or close the ad permanently. If they don't click on the final ad after all 10 ads appear, the overlay will automatically minimise. Three relevant text ads will load in the video stream screen when the video finishes playing.

Exclude certain video sites or content

If you'd like to keep your ads from appearing in certain video-specific placements or with certain types of content (such as live-streaming videos or content for mature audiences), you can exclude categories of video content with the site category options feature.

Learn about site category options and content exclusions

You can also exclude specific video placements where you don't want your ads to show, from YouTube channel pages to individual videos.

Learn how to exclude specific placements

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