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Set automatic campaign start and end dates

When you create a new AdWords campaign, your start date is set to "today" unless you specify otherwise. If you leave the start date as "today", your campaign will start as soon as your first ads are approved. But if you create a campaign and don't want it start straight away, or if you know the specific date you want your campaign to end, you can set automatic campaign start and end dates.

This article explains how to set automatic campaign start and end dates.

Instructions

Select the AdWords experience that you're using. Learn more

Bear in mind

  • Campaign scheduling is available for campaign types with the "All features" campaign sub-type enabled. If you're using a "Standard" campaign sub-type, you'll need to go to your campaign's Settings tab and switch your campaign sub-type to "All features" in order to see scheduling options.

 

Guide me: Set or edit campaign end dates

Click "Guide me" to be guided through setting or editing campaign end dates in your account.


Guide me

How to edit a start date

  1. Sign in to your AdWords account. 
  2. Under All campaigns, click on the name of the campaign that you want you edit.
  3. Select the Settings tab.
  4. Review your campaign "Type" If your campaign is marked "Standard" rather than "All features", click Edit to select All features then click Save.
  5. Under "Advanced settings", click Schedule: Start date, end date, ad scheduling.
  6. Next to your current start date, click on Edit. Note that the Edit link only appears if the start date is in the future.
  7. Enter your start date, then click on Save.

Once you set a start date, you can edit that date at any time until your campaign begins. After the start date has passed, it's no longer possible to edit that date. For example, if your start date is 1 February, you won't be able to edit your start date on 2 February. You can, however, still pause, resume or remove your campaign

How to set an end date

  1. Sign in to your AdWords account. 
  2. Click on the Campaigns tab at the top.
  3. Under "All campaigns", click on the name of the campaign to be scheduled.
  4. Click on the Settings tab.
  5. Review your campaign "Type" If your campaign is marked "Standard" rather than "All features", click Edit to select All features and then click Save.
  6. In the "Advanced settings" section, click Schedule: Start date, end date and ad scheduling.
  7. Next to "End date", click Edit.
  8. Enter your end date, or select None to have your campaign run indefinitely.
  9. Click Save.

When you select an end date, your campaign will end on that date at 11.59 p.m. (or 23.59) in the time zone that you've chosen for your account.

Try it out Set an end date for multiple campaigns at the same time
  1. Sign in to your AdWords account. 
  2. Click on the Campaigns tab at the top.
  3. Click the Settings sub-tab.
  4. Tick the box next to any campaigns that you want to change.
  5. From the Edit menu, select Additional settings > Campaign end date….
  6. In the box that appears, choose your end date.
  7. Optional: Click Preview changes to see how the end date for your selected campaigns will change.
  8. Click Make changes.

Tip

While you're in the campaign settings tab, you can click Filter to show only campaigns that match specific criteria. This can make it easier to make bulk changes to certain campaigns.

 

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