Set automatic campaign start and end dates

When you create a new AdWords campaign with "All features" enabled, you can control how long it runs. This comes in handy when you already know the date you want your campaign to end – for example, after a promotion or offer expires. Just set an end date in advance and, when the day comes, you won't have to change it manually. We automatically set your start date to "today" unless you specify otherwise. If you leave the start date as "today", your campaign will start as soon as your first ads are approved.

There may be times when you create a campaign and don't want it to start right away. For those times, you can edit your campaign's start and end dates on the Settings tab.

Example

Let's say you own an online party supply store and want to have a campaign dedicated to sales of discounted party blowers for the New Year celebrations. You know you want your campaign to start exactly two weeks prior to New Year's Eve, which would be December 18. In AdWords, you're able to set this date for your campaign to begin. You can also set it to end when the promotion is over, on January 1.

Bear in mind

  • Campaign scheduling is available for campaign types with the "All features" campaign sub-type enabled. If you're using a "Standard" campaign sub-type, you'll need to go to your campaign's Settings tab and switch your campaign sub-type to "All features" in order to see scheduling options.
  • Once you set a start date, you can edit that date at any time until your campaign begins. After the start date has passed, it's no longer possible to edit that date. For example, if your start date is 1 February, you won’t be able to edit your start date on 2 February. You can, however, still pause, resume or remove your campaign.

You can view or edit the start and end dates on the Settings tab of your campaign, under Schedule: Start date, end date, ad scheduling.

Note: Video instructions are up-to-date, but don't show the latest AdWords design.

How to edit a start date

  1. Sign in to your AdWords account at https://adwords.google.co.uk.
  2. Under All online campaigns, click the name of the campaign that you want you edit.
  3. Select the Settings tab.
  4. Under "General", review your "Type" setting. If your campaign is marked "Standard" rather than "All features", click Edit to select All features and then click Save.
  5. Under "Advanced settings", click Schedule: Start date, end date, ad scheduling.
  6. Next to your current start date, click Edit. Note that the Edit link only appears if the start date is in the future.
  7. Enter your start date, then click Save.

How to set an end date

  1. Sign in to your AdWords account at https://adwords.google.co.uk.
  2. Click the Campaigns tab at the top.
  3. Under "All online campaigns", click the name of the campaign to be scheduled.
  4. Click the Settings tab.
  5. Under "General", review your "Type" setting.If your campaign is marked "Standard" rather than "All features", click Editto select All features and then click Save.
  6. In the 'Advanced settings' section, click Schedule: Start date, end date and ad scheduling.
  7. Next to 'End date', click Edit.
  8. Enter your end date, or select None to have your campaign run indefinitely.
  9. Click Save.
Try it out