Set automatic campaign start and end dates

When you create a new AdWords campaign with "All features" enabled, you can control how long it runs for. This comes in handy when you already know the date that you want your campaign to end – for example, after a promotion or offer expires. Just set an end date in advance and, when the day comes, you won't have to change it manually. We automatically set your start date to "today" unless you specify otherwise. If you leave the start date as "today", your campaign will start as soon as your first ads are approved.

There may be times when you create a campaign and don't want it to start right away. For those times, you can edit your campaign's start and end dates on the Settings tab.

Example

Let's say that you own an online party supply store and want to have a campaign dedicated to sales of discounted party blowers for the New Year celebrations. You know that you want your campaign to start exactly two weeks prior to New Year's Eve, which would be 18 December. In AdWords, you're able to set this date for your campaign to begin. You can also set it to end when the promotion is over, on 1 January.

Bear in mind

  • Campaign scheduling is available for campaign types with the "All features" campaign sub-type enabled. If you're using a "Standard" campaign sub-type, you'll need to go to your campaign's Settings tab and switch your campaign sub-type to "All features" in order to see scheduling options.
  • Once you set a start date, you can edit that date any time until your campaign begins. After the start date has passed, it's no longer possible to edit that date. For example, if your start date is 1 February, you won’t be able to edit your start date on 2 February. You can, however, still pause, resume or remove your campaign.

You can view or edit the start and end dates on the Settings tab of your campaign, under Schedule: Start date, end date, ad scheduling.

Guide me: Set or edit campaign end dates

Click "Guide me" to be guided through setting or editing campaign end dates in your account.


Guide me

How to edit a start date

  1. Sign in to your AdWords account at https://adwords.google.co.uk.
  2. Under All campaigns, click on the name of the campaign that you want you edit.
  3. Select the Settings tab.
  4. Review your campaign "Type". If your campaign is marked "Standard" rather than "All features", click on Edit to select All features then click on Save.
  5. Under "Additional settings", click on Schedule: Start date, end date, ad scheduling.
  6. Next to your current start date, click on Edit. Note that the Edit link only appears if the start date is in the future.
  7. Enter your start date, then click on Save.

How to set an end date

  1. Sign in to your AdWords account at https://adwords.google.co.uk.
  2. Click on the Campaigns tab at the top.
  3. Under "All campaigns", click on the name of the campaign to be scheduled.
  4. Click on the Settings tab.
  5. Review your campaign "Type". If your campaign is marked "Standard" rather than "All features", click on Edit to select All features and then click on Save.
  6. In the "Advanced settings" section, click on Schedule: Start date, end date and ad scheduling.
  7. Next to "End date", click on Edit.
  8. Enter your end date, or select None to set your campaign to run indefinitely.
  9. Click on Save.
Try it out Set an end date for multiple campaigns at the same time

To set an end date for multiple campaigns at the same time:

  1. Sign in to your AdWords account at https://adwords.google.co.uk.
  2. Click on the Campaigns tab at the top.
  3. Click on the Settings sub-tab.
  4. Tick the box next to any campaigns that you want to change.
  5. From the Edit menu, select Additional settings > Campaign end date….
  6. In the box that appears, choose your end date.
  7. Optional: We recommend that you click Preview changes to see how the end date for your selected campaigns will change.
  8. Click on Make changes.

Tip

While you're in the campaign settings tab, you can click on Filter to show only campaigns that match specific criteria. This can make it easier to make bulk changes to certain campaigns.

 

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