Display your local business information

What location extensions do

  • Location extensions show your business address, phone number, and a map marker with your ad text.
  • On mobile, they include a link with directions to your business.
  • Clicks on ads with location extensions cost a standard cost-per-click.

How you benefit

  • Location extensions encourage people to visit you in person.
  • You can add multiple addresses manually, or by linking your account to Google Places for Business.
  • On average, ads with location extensions see a 10% boost in clickthrough rate.
  • You can target your ads around your business addresses.

Example

Zain owns a doughnut shop in Portland, and wants to draw foot traffic to his storefront. He adds a location extension to his ad. Now, people strolling around nearby who search for one of his keywords (like “best doughnut” or “doughnut shop”) can see his address, a clickable “Call” button, and directions to his shop. Now it’s easy for Zain’s potential customers to find him.

Where your local business info can be shown

Location extensions can show your business information in various formats on the Google Search Network, Google Search Network Partner Sites, Google Maps, and on mobile devices. See below for details.

Sites and devices where location extensions can show your business information
  • Google Search Network: On the Google Search Network, ads with location extensions can appear as a standard text ad with your business address and a clickable “Call” button that allows customers to reach you by phone.
  • Google Search Network Partner Sites: On Google search partner sites, ads with location extensions will vary in appearance for each site and also vary according to your network settings. Google search partners may show versions that have your address information, including on a map. If a Google search partner isn't able to display the additional address information, ads will appear without the location extension.
  • Google Maps: Ads with location extensions are eligible to appear on Google Maps if you also opt in to advertise with our search partners in your campaign network settings. Get more details on what ads look like on Google Maps.
  • Mobile devices: On mobile devices with full Internet browsers, such as iPhones and Android phones, text ads with location extensions can appear on the mobile Google Search and Display Networks as well as Google Maps for mobile. The ads will appear with the option to navigate to your business location (with a “Get directions” button).

Set up location extensions

Note

We’re phasing out manually added and campaign-level (“not upgraded”) location extensions this year, so these directions refer to upgraded location extensions. Go here for instructions on how to use extensions the old way.

AdWords uses Google Places for Business to manage your business addresses.

  • Places for Business is a free service that helps customers find you online.
  • It makes all your business addresses available for any campaign or ad group on the Search, Display, or Search with Display Select networks.
  • You use filters to control which addresses show up with your ads at the account, campaign, and ad group level.
  • Filtering options also let you choose whether a given campaign or ad group will show location extensions on all devices, desktop and tablet devices, or mobile phones only
Link a Google Places for Business account

Upgrade your location extensions

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the Ad Extensions tab.
  3. Select View: Location extensions from the drop-down menu above the extensions table.
  4. Choose “Upgraded” in the drop-down menu next to View: Location extensions.
  5. Click + EXTENSION. You’ll be prompted to link to Places with the Google account you're using for AdWords, or with a different account.

Make sure your addresses are synced

  1. From the “Upgraded” menu, look for your Places account under Account extension. You’ll see how many addresses are synced. If you don’t see your Places account there, click + EXTENSION to try upgrading again.
  2. When your Places account is synced, any text ad in your account is eligible to show your local business information. You can set up filters (see below) to assign addresses to particular campaigns or ad groups.

Filter your addresses

After you’ve linked a Places account, your addresses are eligible to show with any text ad in your account. If you want to assign addresses to particular campaigns or ad groups, you can set up filters.

Good to know

You’ll choose which addresses go with each campaign or ad group using the business names or business categories that you’ve defined in Google Places. It’s a good idea to copy these names down when you have Google Places open, so you’ll have them handy when you’re filtering addresses in AdWords.

Filter your addresses from Google Places for Business

Choose the campaign or ad group you’re specifying addresses for

  1. Click the Campaigns tab and choose one of your campaigns.
  2. Click the Ad Extensions tab.
  3. Select View: Location extensions from the drop-down menu in the upper corner.
  4. Choose Upgraded in the drop-down menu next to View: Location extensions.
  5. Click “Campaign extension” or “Ad group extension” depending on whether you want to filter addresses to a campaign or ad group.
  6. Click + Extension.
  7. Under “New campaign location extension” or “New ad group location extension,” choose the campaign you want to filter addresses to. If you’re adding a location extension on the ad group level, choose your desired ad group as well.

Add a filter

Example

Let's say you own two restaurants: Bob's Barbecue and Bob's Sushi. You'd like to run a campaign solely for your barbecue restaurant. To do this, you create a filter and include only the restaurant where the business name equals "Bob's Barbecue."

  1. Under the name of your Places account, click + Filter.
  2. Choose “Business name” or “Business category” from the drop-down menu, depending on which grouping you want to filter to your chosen campaign or ad group.
  3. Fill in your business name or category. Filters will only work if you've entered information that exactly matches the category you've chosen. For example, if you enter a restriction for the business name "Bob's Barbecue," you won't filter out businesses with the name "Bob's Texas Barbecue."
  4. (Optional) Filter addresses further (see below).
  5. Click Done.

(Optional) Filter addresses further

  1. If you want to set additional filters, click + AND or + OR. Using + OR will expand your list of addresses, while choosing + AND narrows your list.
  2. Follow the directions from step 2, above.
Edit address filters
  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the Ad Extensions tab.
  3. Select View: Location extensions from the drop-down menu above the extensions table.
  4. Choose “Upgraded” in the drop-down menu next to View: Location extensions.
  5. Choose Account extension, Campaign extension, or Ad group extension. Each filter you’ve created will be listed with your Places account. Hover over and click the one you want to edit.
  6. Each filter you’ve created will be listed with your Places account. Hover over and click the one you want to edit.

Prevent addresses from showing

When you have a campaign or ad group meant to drive traffic to a website or call center, rather than a brick-and-mortar store, you might want to prevent your business address from showing with its ads. Here’s how to prevent addresses from showing with your campaign or ad group, when you’re using upgraded location extensions.

Remove all addresses from a campaign or ad group
  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the Campaigns tab and select one of your campaigns.
  3. Click the Ad Extensions tab.
  4. Select View: Location extensions from the drop-down menu above the extensions table.
  5. Choose Upgraded in the drop-down menu next to View: Location extensions.
  6. Choose Campaign extension or Ad group extension, depending on whether you want to remove addresses for a campaign or ad group.
  7. Click + EXTENSION.
  8. Choose the campaign or ad group you want to prevent addresses from showing with.
  9. Click on the drop-down menu that says “Use campaign location extension” or “Use ad group location extensions,” and choose Disable location extensions.
  10. Click Save. You’ll see this campaign or ad group listed as “Disabled.”

Monitor performance

Once you’ve set up your location extensions, you’ll want to see how they’re doing.

Check the performance of your upgraded location extensions
  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the Campaigns tab and select one of your campaigns.
  3. Click the Ad Extensions tab.
  4. Select View: Location extensions from the drop-down menu above the extensions table.
  5. Choose Upgraded in the drop-down menu next to View: Location extensions.
  6. You’ll see a table with performance statistics.

Fix a problem with location extensions

Location extensions aren’t running? You may have set up filters incorrectly, or your addresses may not be syncing with Google Places for Business. Here’s how to get on the right track.

Make sure the Places account you’ve linked has at least one business location
  1. Sign in to Google Places for Business (www.google.com/business/placesforbusiness).
  2. Check to see that you have at least one “Pending” or “Live” business location in your account.
  3. If you don’t have one, see how to add and verify business locations.
  4. If you do have at least one business location, check your filters.
Check that your filters match your business locations
  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the Campaigns tab and select one of your campaigns.
  3. Click the Ad Extensions tab.
  4. Select View: Location extensions from the drop-down menu above the extensions table.
  5. Choose Upgraded in the drop-down menu next to View: Location extensions.
  6. Click “Campaign ad extension” or “Ad group ad extension” to see the filters you’ve set up.
  7. You’ll see the category name or business names you’ve used listed in gray text, under the name of your Places account. Make sure that these names match the names in Google My Business exactly.

Still can’t get location extensions to work?

You might need to improve your Ad Rank or keyword quality for location extensions to show. Don’t hesitate to contact us if you’d like help solving your problem.

Next steps