Show local business info with location extensions

What location extensions do

  • Location extensions show your business address, phone number and a map marker with your ad text.
  • On mobile, they include a link with directions to your business.
  • Clicks on ads with location extensions cost a standard cost per click.

How you benefit

  • Location extensions encourage people to visit you in person.
  • You can add multiple addresses manually, or by linking your account to Google My Business.
  • On average, ads with location extensions see a 10% boost in click-through rate.
  • You can target your ads around your business addresses.

Example

David owns a doughnut shop in Manchester, and wants to attract visitors to his shop. He adds a location extension to his ad. Now, people strolling around nearby who search for one of his keywords (like “best doughnut” or “doughnut shop”) can see his address, a clickable “Call” button and directions to his shop. Now it’s easy for David's potential customers to find him.

Where and how your local business info can appear

Location extensions can show your business information in various formats on the Google Search Network, Google Search Network Partner Sites, Google Maps and on mobile devices. See below for details.

Sites and devices where location extensions can show your business information (includes example ads)
  • Google Search Network: On the Google Search Network, ads with location extensions can appear as a standard text ad with your business address and phone number. On high-end mobile phones, a clickable “Call” button may appear in place of your phone number.
    Brighton Ice Cream Parlour
    Ad www.example.com
    (01273) 123-4567
    Our speciality is pistachio.
    Students, buy 1 get 1 free.
    100 Dardanelles Rd, Brighton
  • Google Search Network Partner Sites: If you opt to advertise with our search partners in your campaign network settings, your ads with location extensions can appear on partner sites. Ads with location extensions on these sites can vary in format, and they might show a map.
  • Google Maps: If you opt to advertise with our search partners in your campaign network settings, your ads with location extensions can appear on Google Maps. Get more details on what ads look like on Google Maps.
  • Google Display Network: If you have both location extensions and text ads, your text ads may appear on the Google Display Network across desktop computers, mobile apps and mobile web with your location marked on a map. You will be charged when users click the title, swipe up, tap the arrow button or click the expanded map on mobile to see more of the surrounding area on the map. Users who click on the expanded map will be directed to either the Google Maps for Mobile app or maps.google.com. Location extensions may show with Display Network text ads when people viewing your ad are near one of your locations.

    Example ad

    A location extension ad on the Google Display Network (closed)
    An ad with location extensions enabled on the Google Display Network.
    A location extension ad on the Google Display Network (expanded)
    An expanded ad with location extensions enabled on the Google Display Network.

    Your ad may appear in one of the following sizes:
    • Vertical: 120x240, 120x600, 160x600, 200x200, 250x250, 300x250, 300x600, 336x280
    • Leaderboard or banner: 468x60, 728x90, 970x90
  • Mobile devices: On mobile devices with full Internet browsers, such as iPhones and Android phones, text ads with location extensions can appear on the mobile Google Search and Display Networks as well as Google Maps for mobile. The ads will appear with the option to navigate to your business location .

How to set up location extensions

Note

We've begun to upgrade all accounts within AdWords to use account-level location extensions. The ability to create manually added and campaign-level (“not upgraded”) location extensions will soon be removed. If you have already upgraded your account, please use the directions below to create upgraded location extensions. Otherwise, go here for instructions on how to manage non-upgraded location extensions.

AdWords uses Google My Business to manage your business addresses.

  • Google My Business is a free service that helps customers to find you online.
  • It makes all your business addresses available for any campaign or ad group on the Search, Display or Search with Display Select networks.
  • You use filters to control which addresses show up with your ads at the account, campaign and ad group level.
  • Filtering options also let you choose whether a given campaign or ad group will show location extensions on all devices, desktop and tablet devices or mobile phones only
Link a Google My Business account

Guided steps

Click the "Guide me" button below to go to your account and be guided through linking your Google My Business account to create location extensions.


Guide me

Upgrade your location extensions

  1. Sign in to your AdWords account at https://adwords.google.co.uk.
  2. Click the Ad Extensions tab.
  3. Select View: Location extensions from the drop-down menu above the extensions table.
  4. Choose “Upgraded” in the drop-down menu next to View: Location extensions.
  5. Click + EXTENSION. You’ll be prompted to link to and use your Google My Business account.

Make sure that your addresses are synced

  1. From the “Upgraded” menu, look for your Google My Business account under Account extension. You’ll see how many addresses are synced. If you don’t see your Google My Business account there, click + EXTENSION to try upgrading again.
  2. When your Google My Business account is synced, any text ad in your account is eligible to show your local business information. You can set up filters (see below) to assign addresses to particular campaigns or ad groups.
Filter your addresses

After you’ve linked a Google My Business account, your addresses are eligible to show with any text ad in your account. If you want to assign addresses to particular campaigns or ad groups, you can set up filters.

Good to know

You’ll choose which addresses go with each campaign or ad group using the business names or business categories that you’ve defined with Google My Business. It’s a good idea to copy these names down, so that you’ll have them handy when you’re filtering addresses in AdWords.

Filter your addresses from Google My Business

Choose the campaign or ad group that you’re specifying addresses for

  1. Click the Campaigns tab and choose one of your campaigns.
  2. Click the Ad Extensions tab.
  3. Select View: Location extensions from the drop-down menu in the upper corner.
  4. Choose Upgraded in the drop-down menu next to View: Location extensions.
  5. Click “Campaign extension” or “Ad group extension” depending on whether you want to filter addresses to a campaign or ad group.
  6. Click + Extension.
  7. Under “New campaign location extension” or “New ad group location extension”, choose the campaign that you want to filter addresses to. If you’re adding a location extension on the ad group level, choose your desired ad group as well.

Add a filter

Example

Let's say that you own two restaurants: Bob's Barbecue and Bob's Sushi. You'd like to run a campaign solely for your barbecue restaurant. To do this, you create a filter and include only the restaurant where the business name equals "Bob's Barbecue".

  1. Under the name of your Google My Business account, click + Filter.
  2. Choose “Business name” or “Business category” from the drop-down menu, depending on which grouping that you want to filter to your chosen campaign or ad group.
  3. Fill in your business name or category. Filters will only work if you've entered information that exactly matches the category that you've chosen. For example, if you enter a restriction for the business name "Bob's Barbecue", you won't filter out businesses with the name "Bob's Texas Barbecue".
  4. (Optional) Filter addresses further (see below).
  5. Click Done.

(Optional) Filter addresses further

  1. If you want to set additional filters, click + AND or + OR. Using + OR will expand your list of addresses, while choosing + AND narrows your list.
  2. Follow the directions from step 2, above.
Edit address filters
  1. Sign in to your AdWords account at https://adwords.google.co.uk.
  2. Click the Ad Extensions tab.
  3. Select View: Location extensions from the drop-down menu above the extensions table.
  4. Choose “Upgraded” in the drop-down menu next to View: Location extensions.
  5. Choose Account extension, Campaign extension or Ad group extension.
  6. Each filter that you’ve created will be listed with your Google My Business account. Hover over and click the one that you want to edit.
Make changes to your settings in bulk

You have a couple of options for making bulk changes to your location extensions settings across your account:

  • You can apply new location extensions to multiple campaigns and ad groups when you click the +Extension button at the All Online Campaigns level.
  • You can remove your campaign and ad group location extensions in bulk from the Edit menu above the extensions table.

Prevent addresses from showing

When you have a campaign or ad group meant to drive traffic to a website or call centre, rather than a bricks and mortar shop, you might want to prevent your business address from showing with its ads. Here’s how to prevent addresses from showing with your campaign or ad group, when you’re using upgraded location extensions.

Remove all addresses from a campaign or ad group

  1. Sign in to your AdWords account at https://adwords.google.co.uk.
  2. Click the Campaigns tab and select one of your campaigns.
  3. Click the Ad Extensions tab.
  4. Select View: Location extensions from the drop-down menu above the extensions table.
  5. Choose Upgraded in the drop-down menu next to View: Location extensions.
  6. Choose Campaign extension or Ad group extension, depending on whether you want to remove addresses for a campaign or ad group.
  7. Click + EXTENSION.
  8. Choose the campaign or ad group that you want to prevent addresses from showing with.
  9. Click on the drop-down menu that says “Use campaign location extension” or “Use ad group location extensions” and choose Disable location extensions.
  10. Click Save. You’ll see this campaign or ad group listed as “Disabled”.

Monitor performance

Once you’ve set up your location extensions, you’ll want to see how they’re doing.

Check the performance of your upgraded location extensions
  1. Sign in to your AdWords account at https://adwords.google.co.uk.
  2. Click the Campaigns tab and select one of your campaigns.
  3. Click the Ad Extensions tab.
  4. Select View: Location extensions from the drop-down menu above the extensions table.
  5. Choose Upgraded in the drop-down menu next to View: Location extensions.
  6. You’ll see a table with performance statistics.

Fix a problem with location extensions

Location extensions aren’t running? You may have set up filters incorrectly, or your addresses may not be syncing with Google My Business. Here’s how to get on the right track.

Make sure the Google My Business account that you’ve linked has at least one business location
  1. Sign in to Google My Business (www.google.com/business/).
  2. Check to see that you have at least one “Pending” or “Live” business location in your account.
  3. If you don’t have one, see how to add and verify business locations.
  4. If you do have at least one business location, check your filters.
Check that your filters match your business locations
  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the Campaigns tab and select one of your campaigns.
  3. Click the Ad Extensions tab.
  4. Select View: Location extensions from the drop-down menu above the extensions table.
  5. Choose Upgraded in the drop-down menu next to View: Location extensions.
  6. Click “Campaign extension” or “Ad group extension” to see the filters that you’ve set up.
  7. You’ll see the category name or business names that you’ve used listed in grey text, under the name of your Google My Business account. Make sure that these names match the names in Google My Business exactly.

Still can’t get location extensions to work?

You might need to improve your Ad Rank or keyword quality for location extensions to show. Don’t hesitate to contact us if you’d like help solving your problem.