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About location extensions

Location extensions can help people find your locations by showing your ads with a map, your address, or the distance to your business. People can click or tap your extension to get to your location page, which includes the most relevant business information in one place. Location extensions may also include a phone number or call button.

This article gives an overview of location extensions. For instructions, go to Use location extensions.

Before you begin

If you make products and want to help people find them at chain stores, see About affiliate location extensions instead.

When to use

Use location extensions encourage people to visit your business. Here’s a Search Network example. Clara, a bakery owner, wants to draw foot traffic to her storefront. She adds a location extension to her campaign. Now, when people nearby who search on mobile for one of her keywords (“best bakery nearby” or “fresh bread”), her extension show and may give bread-lovers:

  • the distance to her location, and its city (mobile)
  • her location's street address (computer)
  • a clickable "Call" button
  • a tappable or clickable access to a details page for her location—with information such as hours, phone number, photos, customer ratings, and directions.

Location extensions can also run on Display campaigns. Location extensions on Display help marketers close the loop between online ads and offline sales by driving foot traffic to stores. Here’s a Display Network example. A major clothes retailer wants to target the audience segment “Fashionistas”—encouraging people browsing online to come into the nearby store and make purchases. To accomplish this goal, the store’s account manager sets up location extensions. Now, location-based ads—that include the store's location, Google Maps directions, and images—may show to people on Display Network websites and apps.

Where they show

Location extensions can show your business information in various formats—mobile and desktop—on the Search Network, Display Network, and Google Maps.

  • Google Search Network: On the Search Network, ads with location extensions can appear as a standard text ad with your location and phone number. On mobile, a clickable “Call” button may show in place of your phone number.

    Amherst Ice Cream Parlour - Artisan Soft Serve
    Ad www.example.com
    Pistachio and Brown Butter Raisin On Tap. Fresh Baked Cookies.
     
    100 Dardanelles Rd, Amherst MA

    Reviews from your Google My Business listings may appear in ads with location extensions enabled. Reviews are compiled from Google My Business listings with a minimum of 5 reviews, and an average of 3.5 stars.

  • Google Search Network Partner Sites, like Google Maps: If you choose to advertise with our search partners, your ads with location extensions can appear on partner sites. Ads with location might show a map.
  • Google Display Network: Your location extensions may show on sites and apps on the Display Network when people are near your business locations.
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