Display your local business information

  • Desktop: Location extensions merge your business address and phone number with your ad text.
  • Mobile: Location extensions allow you to include a link to get directions to your business, and may also show how far your customer is from your business location.
  • Clicks on ads with location extensions will be charged the same cost per click (CPC) each time that a customer clicks any link in your ad.
location extension

If you have a bricks-and-mortar business location, you'll want to make it easy for people to find and visit your location, not just your website. Like handing someone a business card, location extensions in your ads allow you to easily share your business address and phone number. Whether you have a single shop front or multiple ones, location extensions can help attract customers who are interested in businesses in your area – when they’re on their computers at home, or checking their smartphones on-the-go to find a nearby business like yours.

Clicks on ads with location extensions will be charged the same cost-per-click (CPC) each time a customer clicks on any link in your ad.

Example

Let's say you own a bicycle repair shop in central Tokyo. With location extensions, a customer near your shop who searches for bike repair can see your ad, along with directions to your business – and can head to your shop with that flat tyre.

Compare upgraded and legacy location extensions

Upgraded location extensions make it faster and easier to import and manage your business locations by linking your Google Places for Business account. You’ll also have the control and flexibility of using your location extensions in all of your campaigns, or just the campaigns and ad groups that you choose.

Some of the key benefits of upgraded location extensions include:

  • Scale and reach: Google Places for Business makes it easy to manage your business listings and import all of your locations to AdWords. Previously, legacy location extensions had to be added to each individual campaign, but with upgraded extensions, you can add all of your business locations and then specify the ones that you’d like to use with each campaign.
  • Device controls: Choose the devices where you want to show your location extensions, such as smartphones, computers and tablets, or all devices.
  • Guided automation: Your business locations will automatically appear as location extensions for ads in all of your campaigns. You decide if you want only individual campaigns and ad groups to show the extensions, through your location extensions settings. After you link your Places and AdWords accounts, all new campaigns will also include your business locations as location extensions.

Legacy location extensions are added and managed individually at the campaign level. If you’ve already added campaign-level location extensions, they’ll continue to work as usual, and you’ll still be able to edit or delete them. If you decide to use upgraded location extensions and link your Google Places for Business account, we won’t activate the upgraded location extensions for a campaign until any campaign-level extensions are removed.

Where location extensions can appear

Location extensions can appear on Google properties such as Google.co.uk, Google Maps and Search Network partner sites. They can also appear with ads on m.google.co.uk and the mobile Display Network when viewed on high-end mobile devices using full Internet-enabled browsers, such as iPhones or Android devices.

Keep in mind that your ads' overall eligibility to appear on a device or network may be influenced by your budget, targeting settings, Ad Rank or ad approval status. Location extensions can appear if we detect that the customer is located near your targeted location, or if we detect location-specific terms in her search, such as New York coffee shop, that indicate interest in an area that you've targeted.

Sites where location extensions can appear
  • Google Search Network: On the Google Search Network, ads with location extensions can appear as a standard text ad with your business address and a clickable “Call” button that allows customers to reach you by phone.
  • Google Search Network Partner Sites: On Google search partner sites, ads with location extensions will vary in appearance for each site and also vary according to your network settings. Google search partners may show versions that have your address information, including on a map. If a Google search partner isn't able to display the additional address information, ads will appear without the location extension.
  • Google Maps: Ads with location extensions are eligible to appear on Google Maps if you also opt in to advertise with our search partners in your campaign network settings. Get more details on what ads look like on Google Maps.
  • Mobile devices: On mobile devices with full Internet browsers, such as iPhones and Android phones, text ads with location extensions can appear on the mobile Google Search and Display Networks as well as Google Maps for mobile. The ads will appear with the option to Get Directions to your business location.
Countries where location extensions are available

Location extensions are available for AdWords advertisers in the following countries:

  • Argentina
  • Australia
  • Austria
  • Belgium
  • Brazil
  • Bulgaria
  • Canada
  • Chile
  • China
  • Colombia
  • Croatia
  • Czech Republic
  • Denmark
  • Egypt
  • Finland
  • France
  • Germany
  • Hong Kong
  • Hungary
  • India
  • Ireland
  • Israel
  • Italy
  • Japan
  • Kenya
  • Liechtenstein
  • Malaysia
  • Mexico
  • Netherlands
  • New Zealand
  • Nigeria
  • Norway
  • Poland
  • Portugal
  • Romania
  • Russia
  • Saudi Arabia
  • Singapore
  • Slovakia
  • South Africa
  • South Korea
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Thailand
  • Ukraine
  • United Arab Emirates
  • United Kingdom
  • United States
  • Vietnam

Multiple ad extensions

You can add more than one type of extension to your ad, but bear in mind that some extensions, such as sitelinks, may override your location extensions. In these instances, we won't show the location extension in your ad.

Keep in Mind

To add location extensions, you’ll need to use one of the following campaign types:

  • “Search & Display Networks – Standard”
  • “Search & Display Networks – All Features”
  • “Search Network only – Standard”
  • “Search Network only – All Features”
  • “Display Network only – Mobile Apps”
  • “Display Network only – All Features”

If you use a different campaign type from the ones listed above, location extensions won’t be available for your campaign. Learn about AdWords campaign types.