Create, save, and schedule reports

You can find the specific performance data that interests you by customizing the statistics tables of your AdWords account using columns, segments, and filters. Once the table looks exactly how you want, you can download it as a report in a variety of formats and save it. You can also set up the report to run at specific intervals, and schedule it to be emailed to you or other people who have access to your account.

With AdWords, you always have two easy options to view and analyze your performance data:

  • Customize your statistics tables in the Campaigns tab using columns, segments, and filters to get the data you need at a glance.
  • Create one-time or recurring reports from the data in your statistics tables that you can download, schedule, and share with others.

Follow the steps below to create and download a report, and schedule it to be emailed on a recurring basis.

Customize your statistics table to create a report

  1. Sign in to your AdWords account at http://adwords.google.com.
  2. Click the Campaigns tab.
  3. Go to the tab containing the statistics table you'd like to download. Make sure that the table contains the date range, columns, filters, and segments you'd like to include in your report. Segments that you've applied to the data in the table show up in your report as columns. Learn how to create a customized view of your data

Download the table as a report

  1. Click Download button in the toolbar above the table to open the download panel.
  2. Use the "Format" drop-down to select the file type for your report. Download your experiment data
  3. Click Download.

Email, schedule, and save your report

  1. To email your report to yourself or others who have access to the account, click Email and schedule report. Select the recipients for the report and how frequently you'd like to generate the report. See the Email and schedule report section
  2. Select "Save this report" to store it in the “Report and uploads” section of your account. (If you’re sending this report to others, the box will be selected automatically.) You can use the default report name, or create your own.
  3. Click Download.
Change the frequency of existing reports
  1. Sign in to your AdWords account at http://adwords.google.com.
  2. Click the Campaigns tab.
  3. Click Reports and uploads on the left, below your list of campaigns.
  4. Find the report you want to modify and click its setting in the "Frequency" column.
  5. Select a new frequency from the menu that appears. To cancel recurring downloads, select One time. See the frequency column
Cancel report emails or change email recipients
  1. Sign in to your AdWords account at http://adwords.google.com.
  2. Click the Campaigns tab.
  3. Click Reports and uploads on the left, below your list of campaigns.
  4. To choose new email recipients for your report, click the setting in the "Email" column.
  5. Select another option from the menu that appears. To cancel report emails, select "No one." This will reset the "Frequency" column selection for your report to "One time."
  6. Click Save. See the email column

Want to send the report to someone else who doesn't have access yet? Add users to your account.

Tip

In addition to adjusting the frequency and recipients of your reports as described above, you can also easily create variations of existing reports with a Create similar option, and edit your existing report names, formats, and date ranges. Just click Reports and uploads in the left panel of your AdWords account, below your list of campaigns, to make these types of changes.

When reports will run

Reports for individual accounts begin running at 1 a.m. in your designated time zone. Reports for My Client Center (MCC) begin running at 5 a.m. in your designated time zone. Reports for accounts without a designated time zone will begin running at 1 a.m. PT for individual accounts and 5 a.m. PT for MCC accounts.