A free Google product that provides in-depth reporting on how people use your website. You can use Google Analytics to learn what people do after clicking your ads.

  • Google Analytics shows you how people found your site and how they explored it. From this information, you can get ideas for how to enhance your website.
  • If you use Google Analytics and AdWords together, you can learn about what customers do on your site after clicking your ad. Use this information to help improve your customers' experience on your website, which in turn can help you increase conversions (like sales and sign-ups) and your overall return on ad spend (ROAS).
  • To start using Analytics through your AdWords account, click the "Tools" tab and then choose "Google Analytics." You can also use Analytics separately at

More about linking AdWords and Google Analytics
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