A type of AdWords ad that can appear on webpages and apps that are viewed on a mobile device like a cell phone or tablet.
- There are two types of mobile ads: WAP mobile ads and ads for high-end mobile devices.
- WAP mobile ads are shown only on WAP mobile devices. You create these ads specially for WAP devices, and they can be either text or image ads.
- Ads for high-end mobile devices are shown on phones and other mobile devices that have full Internet browsers (such as the iPhone and Android devices). You can create a normal text ad and set your campaign's device targeting options to have that ad show on mobile devices.