TrueView video formats

Types of video ads that give viewers the choice over which advertisers' messages they want to see and when.

  • TrueView video ads are a family of formats that give viewers choice and control over which advertisers' messages they want to see and when. Each format appears in a different context, and viewers will be able to interact with each format in a different way.
  • You can create TrueView ads through the AdWords for video campaign manager. These ads use cost-per-view (CPV) bidding and can appear on both YouTube and other publisher sites in the Google Display Network.
  • TrueView video ads can lead to higher quality conversions, and are especially effective for brand campaigns.

Explore TrueView ad formats
How to create a video ad using AdWords for video
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