Clear search
Close search
Google apps
Main menu

Inventory filters: Definition

An optional way to exclude which products in your Google Merchant Center account can appear for Product Shopping ads.

By default, Google will match people's searches to relevant products from your entire Google Merchant Center product inventory. When you use filters to define an eligible product grouping, Google will only show products from your Google Merchant Center account that match the product groups you've defined.

Filters are optional and set at the campaign level.

Was this article helpful?
How can we improve it?
Sign in to AdWords

Get account-specific help and tips by signing in with your AdWords account email address, or learn how to get started with AdWords.