Search
Clear search
Close search
Google apps
Main menu

Shortform and longform videos

Descriptions of the length of online videos. Shortform videos are under 10 minutes and longform videos are over 10 minutes.

  • Some ad formats are more effective depending on the length of video where they appear. Depending on the ad format you choose, your ad may appear in either short- or longform videos, or both.
  • If your ad is a video itself, you'll be able to review metrics to see how your video performs at different points in time after the viewer begins to play your video.

About video ad reports
Tips to improve video ad performance
See more articles

Was this article helpful?
How can we improve it?
Sign in to AdWords

Get account-specific help and tips by signing in with your AdWords account email address, or learn how to get started with AdWords.