Join the Google Certification Program (GCP)

Whether you're an individual or a company, you can demonstrate your proficiency in AdWords by joining the Google AdWords Certification Program. With the program's unique qualification system, marketing and training materials, you can gain AdWords knowledge, receive Google recognition, and increase your chances to make more money.

Benefits of joining the program

If you're part of an agency or reseller that manages AdWords accounts for clients, the AdWords Certification Program can help you become a more successful ad manager, for free.

Here are a few program benefits:

  • Training
  • Our Learning Center provides multiple-language lessons to help you stay on top of the latest AdWords features and resources. The Learning Center makes it easy to study for the Google Certified Partners exams, one of the key requirements for becoming qualified in the program.

  • Qualification
  • Become qualified at the Individual or Company level and receive a Professional Profile page, and other resources to promote your AdWords expertise. Certified Partners receive a badge showing their qualification, while those who are Individually Qualified receive a certificate when they pass the required exams.

  • Promotion codes
  • Qualified members receive 20 promotion codes valued at US$100 each (or the local currency equivalent), that you can apply to new customer accounts to help bring in new business.

  • Marketing tools

Get sales and marketing resources that will help you promote AdWords and your services to prospective clients. Opt in to Google Partner Search to let advertisers find you.

How you can participate

  • Get individually qualified
  • Individual Qualification is a way of demonstrating proficiency in AdWords, which you can attain by studying for and passing our certification exams. Anyone who passes both the Fundamentals exam and one of our three advanced exams, and accepts and complies with our program terms and conditions, can achieve Individual Qualification. In addition, the advanced exams give you the opportunity to study topics related to your role or specialization as a way of differentiating your skills. And there's no minimum spend requirement for Individual Qualification.

  • Become a Certified Partner
  • For a company to qualify as a Certified Partner, it must have at least one employee who has met the Individual Qualification guidelines and it must have managed at least $10,000 spend over 90 days (counted from the day the AdWords account is linked to the My Client Center (MCC); the MCC account linked to the company must have spend on 60 days out of a 90-day period). It also must note our terms and conditions. Company certification is an opportunity to reach a globally recognized level of expertise from Google.

    Another difference between Individual Qualification and Certified Partners is that individuals receive certificates rather than badges when they become individually qualified. Certified Partners receive a certification badge that's hosted by Google.

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