Video ad formats in AdWords for video

AdWords for video is a video-specific campaign management tool within AdWords. It offers the TrueView family of cost-per-view (CPV) video ad formats.

Before you start building and placing your ads on video content sites, it's useful to learn more about the video formats you can create with AdWords for video, and how they work:

  • Check out the available TrueView video ad formats.
  • Discover how to monitor your ad performance with AdWords for video.


  • You can build video ads using either AdWords for video or the Ad gallery. Explore the benefits and differences between these two tools.
  • With TrueView ads, you pay only when a viewer actively selects your video, or chooses to continue watching a video when it first loads as they browse video content. Unlike cost-per-click or cost-per-thousand impressions pricing, you won't need to pay every time your ad is shown. While video content for TrueView ads must be hosted on YouTube, TrueView ads can appear on both YouTube and other publisher sites in the Google Display Network for desktop computers and high-end mobile devices.

TrueView video formats

Explore each of the formats in detail below. You can also learn more about our policies and technical specifications.

TrueView in-stream video ads
When should I use it? How does it work? Where will the ads appear? How will I be charged?
Use this format when you have video content you'd like to promote before short- or longform videos on YouTube and the Google Display Network. After five seconds, the viewer has an option to skip the ad. TrueView in-stream videos can appear on YouTube Watch pages and on video publisher pages on the Google Display Network (includes YouTube). For videos 30 seconds or longer, you'll be charged when the viewer reaches the 30-second point of the video. For videos shorter than 30 seconds, you'll be charged when the viewer watches the video to the end.
TrueView in-display video ads

This format includes the following legacy formats:

  • YouTube Promoted Videos overlay
  • Promoted videos suggestions and related videos
  • Google Click-to-Play ads

The video ad preview unit may vary in size. You can choose whether the video plays within the ad unit or when a viewer clicks the unit to watch the video on its YouTube Watch page.

When should I use it? How does it work? Where will the ads appear? How will I be charged?
Use this format to promote a video next to YouTube videos, as part of a YouTube search result or within other website content across the Google Display Network. The appearance of the ad format will vary, depending on which ad sizes and ad formats that content publishers support. For example, YouTube is a key content publisher within the network, and these ads will function and appear in the same way across the YouTube site. TrueView in-display video ads can appear only on YouTube Watch pages and on the Watch pages of video publishers on the Google Display Network. You’ll be charged only when viewers choose to watch your ad by clicking a thumbnail.

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