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About payment settings

 

AdWords, has two main payment settings, which determine when you get charged for your ads. If you’re on automatic payments, you're automatically charged after your ads show. In some countries, you can choose the manual payments settings, which requires that you make payments before your ads show.

This article explains these two payment settings and shows you how they work.

Automatic payments
Automatic payments is not available to accounts in China or Russia. If you don't see this option in your account, please select manual payments instead.

Automatic payments is a payment setting in AdWords. Using this setting, you first accrue advertising costs, then have those costs automatically charged to your primary payment method.

To begin, you provide your billing information once, and payments are automatically processed so you don't have to worry that your ads will stop running if you forget to make a payment.

When you're charged

On automatic payments, we charge you for your advertising costs 30 days after your last automatic charge, or whenever your account reaches a predetermined amount known as your payment threshold -- whichever comes first.

Threshold and 30-day payment boundaries

How the payment threshold works

Your payment threshold is initially set at a certain amount. Each time your account hits its threshold before the 30-day billing cycle has ended, your threshold increases, up to the highest threshold. Thresholds vary per account, country, and currency, so be sure to check in your account to see what your current threshold is. Note that the amount billed may be slightly over the threshold if your account accrues costs quickly.

Example

Say you’re just starting out with your AdWords account, and your initial threshold is $50. If you accrue $49 in costs within 30 days, you’ll be charged after 30 days, and your threshold will stay at $50 in the next billing cycle.

Payment at day 30

However, if you accrue $50 in costs within the 30-day billing cycle:

  • You’ll be charged immediately.
  • Your threshold will increase to the next threshold amount, for example, $200.
  • A new 30-day billing cycle will begin immediately.

Payment at Threshold

Example

Let's say an advertiser named Alan opens an AdWords account with a $50 threshold, and starts accruing costs on Oct. 1. Here's how he'll be charged, and how his threshold will change:

  • On October 5, Alan reaches his initial payment threshold of $50. At that time, we charge him for his costs (which might be slightly more than the payment threshold if he accrued costs quickly). We increase Alan's payment threshold to $200. A new billing cycle begins.
  • On October 23, Alan reaches his new payment threshold of $200, triggering AdWords to charge him for costs accrued. Google again raises his payment threshold to $350, and initiates a new billing cycle.
  • On November 20, Alan accrues more than $350 in charges. Google bills him and raises his payment threshold to $500.
  • Alan's next charge is initiated on December 20, which is 30 days after his last automatic charge. If he accrued $500 in advertising costs before December 20, an automatic charge would have been initiated sooner.

Find your payment threshold

To find out what your payment threshold is, follow these steps:

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the gear icon and choose Billing & payments.
  3. You will see your Summary page.
  4. Find your payment threshold in the "Your balance" section, under the progress bar.

You won't be emailed or notified when your payment threshold increases, so check this spot to know your current threshold.

If you'd like to be charged less frequently or in larger increments, see how to change how often you're charged.

Tips

  • You can still make a manual payment even if you're using the automatic payment setting. The money will be used for future clicks, and it will reduce your next automatic charge. However, keep in mind that you'll still be automatically charged 30 days after your last automatic charge, no matter what your account balance is.
  • If you'd like to reduce the costs charged to your primary payment method, make a manual payment with another payment method.
  • To avoid having your ads stop because of a declined payment, we highly recommend setting up a backup payment method. If your primary payment method doesn't work for some reason, we'll charge your backup credit card to ensure your ads keep running.
Manual payments
The manual payments setting isn't available for new accounts in the countries listed. If you can't see this option when signing up, proceed with automatic payments to finish creating your account.

Countries
  • North America
    • Canada
    • United States
  • Europe
    • Austria
    • Belgium
    • Denmark
    • Finland
    • France
    • Germany
    • Ireland
    • Italy
    • Luxembourg
    • Netherlands
    • Norway
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
  • Middle East
    • Israel
  • Asia Pacific
    • Australia
    • Malaysia
    • New Zealand

Manual payments is a payment setting in AdWords that allows you to make payments before your ads run. Here's how it works:

  1. Make a payment to AdWords.
  2. Your ads run almost immediately after we receive your payment.
  3. You accrue costs, which are deducted from your payment.

As long as you've got money in your account to pay for your ads, your ads will run. Just don't forget to replenish your account!  To help, we'll send you an email when the money in your account gets low (about a week's worth of your budget), and again when it's gone.

With AdWords, you're automatically charged after your ads show (automatic payments), or you can make payments before your ads show (manual payments). You make your choice when you’re creating your account, and after that it can’t be changed.

Automatic payments

Automatic payments is a payment setting in AdWords. Using this setting, you first accrue advertising costs, then have those costs automatically charged to your primary payment method.

To begin, you provide your billing information once, and payments are automatically processed so you don't have to worry that your ads will stop running if you forget to make a payment.

When you're charged

On automatic payments, we charge you for your advertising costs 30 days after your last automatic charge, or whenever your account reaches a predetermined amount known as your payment threshold -- whichever comes first.

Threshold and 30-day payment boundaries

How the payment threshold works

Your payment threshold is initially set at a certain amount. Each time your account hits its threshold before the 30-day billing cycle has ended, your threshold increases, up to the highest threshold. Thresholds vary per account, country, and currency, so be sure to check in your account to see what your current threshold is. Note that the amount billed may be slightly over the threshold if your account accrues costs quickly.

Example

Say you’re just starting out with your AdWords account, and your initial threshold is $50. If you accrue $49 in costs within 30 days, you’ll be charged after 30 days, and your threshold will stay at $50 in the next billing cycle.

Payment at day 30

However, if you accrue $50 in costs within the 30-day billing cycle:

  • You’ll be charged immediately.
  • Your threshold will increase to the next threshold amount, for example, $200.
  • A new 30-day billing cycle will begin immediately.

Payment at Threshold

Example

Let's say an advertiser named Alan opens an AdWords account with a $50 threshold, and starts accruing costs on Oct. 1. Here's how he'll be charged, and how his threshold will change:

  • On October 5, Alan reaches his initial payment threshold of $50. At that time, we charge him for his costs (which might be slightly more than the payment threshold if he accrued costs quickly). We increase Alan's payment threshold to $200. A new billing cycle begins.
  • On October 23, Alan reaches his new payment threshold of $200, triggering AdWords to charge him for costs accrued. Google again raises his payment threshold to $350, and initiates a new billing cycle.
  • On November 20, Alan accrues more than $350 in charges. Google bills him and raises his payment threshold to $500.
  • Alan's next charge is initiated on December 20, which is 30 days after his last automatic charge. If he accrued $500 in advertising costs before December 20, an automatic charge would have been initiated sooner.

Find your payment threshold

To find out what your payment threshold is, follow these steps:

  1. Sign in to your AdWords account.
  2. Click the gear icon and choose Billing & payments.
  3. You will see your Summary page.
  4. Find your payment threshold in the "Your balance" section, under the progress bar.

You won't be emailed or notified when your threshold increases, so check this spot to know your current threshold.

If you'd like to be charged less frequently or in larger increments, see how to change how often you're charged.

Tips

  • You can still make a manual payment even if you're using the automatic payment setting. The money will be used for future clicks, and it will reduce your next automatic charge. However, keep in mind that you'll still be automatically charged 30 days after your last automatic charge, no matter what your account balance is.
  • If you'd like to reduce the costs charged to your primary payment method, make a manual payment with another payment method.
  • To avoid having your ads stop because of a declined payment, we highly recommend setting up a backup payment method. If your primary payment method doesn't work for some reason, we'll charge your backup credit card to ensure your ads keep running.
Manual payments

Manual payments is a payment setting in AdWords that allows you to make payments before your ads run. Here's how it works:

  1. Make a payment to AdWords.
  2. Your ads run almost immediately after we receive your payment.
  3. You accrue costs, which are deducted from your payment.

As long as you've got money in your account to pay for your ads, your ads will run. Just don't forget to replenish your account!  To help, we'll send you an email when the money in your account gets low (about a week's worth of your budget), and again when it's gone.

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