Create video ads with AdWords for video

With AdWords for video, you can advertise video ads on YouTube and across the web. You decide where and when your video ads appear and who sees them. To get started, you can use your existing YouTube video or create a new one using one of the TrueView formats.

Benefits of advertising with AdWords for video

Using AdWords for video, you can:

  • Tell your story. You’re the expert of your business. Share your expertise with the world. Be personal. Put the camera on yourself and explain how your product or service can benefit your audience. Get inspired by AdWords for video success stories.
  • Reach just the right audience. Every month, more than one billion people visit YouTube and watch over six billion hours of YouTube videos. With AdWords for video, you pay only when people interested in your business choose to view your ads. Reach your customers by topic, by keywords, or by demographics like 'women under 35'.
  • Create a video campaign in only a few minutes. Create your account, create or upload your video ad, reach your audience, and you're on your way to reaching your audience.
  • Measure your success. Work out if you're reaching the right audience. Check your AdWords account to track views, clicks, costs and budget details. Then visit the Analytics tab in your YouTube account to learn more about your viewers. For example, you can tell which videos your customers are watching and for how long.

To build your AdWords for video campaign, you'll need to:

  • Begin setting up your new campaign.
  • Create your video ad formats.
  • Define your targeting settings.


  • You can make several different types of video ads in AdWords with two different tools: AdWords for video, and the Ad gallery. Learn the difference between the two.
  • Before you make your video ads, you may want to spend a little time exploring the best practices for creating effective video ads. This can help you get the best performance out of your ads right from the start.
  • Link your YouTube account to AdWords: To take full advantage of AdWords for video reporting metrics within your account in the future, we recommend that you link your YouTube and AdWords accounts. Click Link your YouTube account from the AdWords for video side navigation menu on any AdWords for video campaign page. You can also link more than one YouTube account.

To create a video ad campaign, you'll need to build the basics of your campaign, then select your targeting settings. If you don't have an AdWords account, you can sign up and create your first video campaign at

Start your video ad campaign
  1. Sign in to your AdWords account at
  2. If you've never created an AdWords for video campaign before, click New campaign > Online video above the campaign table. Create online video campaign
  3. If you've created AdWords for video campaigns before:
    • From the "All video campaigns view", click the Campaigns tab, and click All video campaigns in the campaigns navigation list. You should see all campaigns within your account.
    • Click + Campaign above the campaign table. You can load the settings for a previously created video campaign after this step. New video campaign
  4. Enter a campaign name.
  5. Enter a daily budget.
  6. Choose your target locations and languages.
  7. Create a new video ad or skip to the next step. You can see instructions on how to create an ad in a later topic in this article.
  8. Click Save and continue.
Select your targeting settings

First, you'll need to tell us how you'd like to price your ads:

  1. Name your targeting group.
  2. Select your cost-per-view (CPV) bid:
    • You can select a default max CPV bid for all ads in the campaign.
    • You can also click Customise bids per format to set an individual CPV bid per TrueView video ad format.
    • Get updated traffic estimates: If you change your bid or any targeting options on the page, your traffic estimates will update. Press "Enter" on your keyboard after you change the amount in the bid field to trigger the update.


      Target your ads broadly: For the best results, we suggest that you focus on targeting broadly.

      • By default when you set up your targeting, your settings will reach all viewers. If you make any changes you'll be refining your targeting further.
      • You're likely to get the best results by targeting demographics or topics and opting in to all TrueView video formats.
      • If you use more than one targeting method at a time, we'll apply them all. For example, if you target a specific keyword, age and channel, your ads will only be shown when all those methods match your ad at the same time. This can restrict your impressions significantly.

Next, let us know how you'd like to reach viewers:

  1. Reach people who are watching:

    YouTube and the Google Display Network offer a few ways to reach particular audiences:

    • Demographic: Reach people by their age or gender.
    • Viewing content (topics): Reach people based on general web content categories.
    • User interested in (interests): Reach people based on more specific interests.

    Advanced audience options: You can also select even more targeting criteria, but be careful! Using too many of these can limit your ad's exposure. Additional options include:

    • Shows ads on specific content (managed placements): Add unique websites or placements within those websites. For example, for a particular YouTube Channel, you can target an entire high traffic blog or the homepage of a popular news site.
    • Remarket to viewers using remarketing lists: Reach viewers based on their past interactions with your videos or YouTube channel. If you've linked your YouTube account to your AdWords account already, we'll create custom ones for you automatically. Learn more about remarketing lists for YouTube.
      • Video remarketing list: Remarketing lists that we've created for you will appear here, grouped by channel. You can also create a video remarketing list if your YouTube account is linked.
      • AdWords remarketing list: Remarketing lists that you've created before will appear here. If you don't have any remarketing lists, and don't want to link your YouTube account, click Manage lists. This will open a new browser where you can create a new remarketing list for your account.
    • Specify content keywords: Enter keywords that will help match your ads to web content. These work just like contextual targeting on the greater Google Display Network, but apply only to videos on the entire network (which includes YouTube videos).
  2. Traffic estimates: As you save your targeting criteria and update your settings for each option, your estimated traffic data will update, too! Traffic estimate
  3. Click Save targeting group.
Create a new video ad in an existing AdWords for video campaign

You can have up to 10 ads in a campaign. To create or edit your video ad for an existing campaign:

  1. Sign in to your AdWords account at
  2. Select the campaign that you want to edit.
  3. Click on the Ads tab.
  4. Click New Video Ad above the ad table. New video ad
  5. Video: Select an existing YouTube video with the video picker. You can select a video by YouTube channel or user name, keyword, or URL. Select a video
  6. Ad formats: Allow us to select all possible TrueView video formats, or manually select your video formats. We recommend that you opt in to all possible formats for the highest audience visibility.
  7. In-stream ad options:
    • Enter your Display URL and Final URL.
    • If you want to add tracking or redirect information to your ad, click Ad URL options (advanced) to add a tracking template and any custom parameters.
    • Choose your Companion banner. Allow us to select an auto-generated image from videos in your channel, or you can choose to upload your own image.
  8. In-display ad options
    • Select your Thumbnail image, ad text, landing page and ad name.
  9. Click Save.

Later on the Ads tab, you can:

  • Create a new ad: Click +New Video Ad above the ad table.
  • Edit your existing ad: Click Edit next to your ad to change your ad content. This will remove the existing ad and create a new version. Performance statistics will reset to zero.
  • Pause, resume or remove ads: You can select one or more existing ads in the list and remove or pause them.
Create a call-to-action overlay for your YouTube video

If you link your YouTube and AdWords accounts, you'll have the option to create a call-to-action overlay when you first create a video ad with AdWords for video. This is the same call-to-action overlay feature available through the video editing features for your videos on YouTube on desktop and laptop computers, and you can only create one for a video that is hosted on YouTube. The call-to-action overlay will only appear within the video when it is seen on YouTube.

You can also add one to an existing video by clicking Add call-to-action overlay under the video name on the Videos tab.

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