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Create an Account budget

Account budgets are required for advertisers who pay by monthly invoicing. They can be used to control the amount spent over a period of time. This article will show you how to create, edit, and remove an account budget.

Create a new budget

  1. Sign in to your AdWords account.
  2. Click the gear icon and choose Billing.
  3. Click Account budgets in the navigation menu on the left, then the +Budget button.
  4. In the “Service agreement” section choose Use master service agreement to apply the contract to all future budgets. Otherwise, select Generate a new agreement.
  5. In the "Budget amount" field, select Unlimited if you don't want the total spend for all your AdWords campaigns to be limited to a particular amount. If you'd rather limit the combined amount that all your AdWords campaigns spend, select the second option next to "Budget amount" and enter your amount.
  6. Select a Requested start date and, if applicable, an End date.
  7. Enter the Budget name and, if you'd like, the Purchase order, Notes, or both.
  8. Click Save.

Keep in mind

Your account will stop serving ads if your budget is spent or a specific end date is reached. So, check your account budgets regularly to make sure that your ads continue serving.

Remove, end, or edit a budget

Want to change an account budget? Just follow these steps:

  1. Sign in to your AdWords account.
  2. Click the gear icon and choose Billing.
  3. Click Account budgets in the navigation menu on the left, then find the budget order you'd like to remove, end, or edit.
  4. Once you find the budget, look under the "Actions" column. To remove a budget that's pending activation or review, click Cancel. To end an active budget order, click End.
  5. To edit a budget, click Edit. Here you can change your budget, end date, budget name, purchase order, or notes.
  6. When finished, click Save.

If you edit an active budget, or one that's pending activation or review, you'll see this reflected in the table on the Account budgets page. Just look at the original budget in the table; you'll see the requested changes in italics right below. If you click Cancel the original budget will stand. If you remove the original budget, both the budget and the change request will be removed. 

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