If you ever want to stop running one or more of your ads, you can remove them. Once you've removed an ad, it will no longer appear in your campaign and it can’t be recovered. However, you can still review past performance of a removed ad. This article explains how to remove ads one at a time or in bulk.
How to remove an ad
Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the 'Appearance' icon and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the search bar in the top navigation panel of Google Ads to find the page you’re searching for.
- Sign in to your Google Ads account.
- On the page menu on the left, click Ads & extensions.
- Tick the box next to the ad that you want to remove.
- At the top of the ad statistics table, click the Edit drop-down menu.
- Select Remove.
Bear in mind
Once your ad has been removed, you won't be able to re-enable it. However, you can still review the performance of your removed ad by clicking the three dot menu to the top right of the table and selecting ‘Show removed’. Removed ads will now appear in your statistics table.
How to remove multiple ads
If you want to make changes to multiple campaigns, ads, ad groups and more in bulk, you might want to use bulk uploads or AdWords Editor. With either product, you can download a spreadsheet, make changes offline, then upload the changes to your account.
Tips
- Are you considering removing poorly performing ads? Follow our recommendations to make high-quality, relevant ads that will perform better and get you results.
- Try pausing your ads rather than removing them. You can pause an ad and create a new one to experiment with different ad text, and compare how well your paused ads perform with your new ads.