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Pause or resume your ads

Once your ads are up and running, there may come a time when you want to stop them. If you’re running an ad for wool coats in the US, you probably don’t need that ad to run in the summer. Come October, however, you might want to get it up and running again. By pausing your ad, you can save the ad for later without having to rewrite it and send it through review again.

This article shows you how to pause or resume a single ad or multiple ads at the same time.

Instructions

Choose the AdWords experience you're using. Learn more

How to pause or resume a single ad

You can pause or resume a single ad:

  1. Sign in to your AdWords account.
  2. From the page menu, click Ads & extensions.
  3. Click the green dot next to the ad you’d like to pause. 
  4. From the menu, select Pause to pause your ad or Enable to resume your ad.

How to pause or resume multiple ads

To pause or resume multiple ads:

  1. Sign in to your AdWords account.
  2. From the page menu, click Ads & extensions.
  3. Select the checkboxes next to the ads that you want to pause or resume.
  4. At the top of the table, click Edit.
  5. From the menu, select Pause to pause your ad or Enable to resume your ad. From this drop-down you also have the following options:

    • Remove your ads altogether. Learn more
    • Click Change text ads to replace the details of several ads with a single headline, description, and landing page.

Keep in mind

  • You're in control of your ads. You can pause your ads for any period of time that you'd like, and you can resume your ads when you want.
  • Your ads won't accrue charges while they're paused.

Tip

Try using automated rules to pause or resume ads that meet specific conditions such as special ads for a promotional event -- this can help you free up your time. Learn more

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