Maximum CPM bid: Definition

A bid that you set to determine the highest amount that you're willing to pay for 1,000 impressions (times your ads appear). Starting this year, CPM bidding will be replaced by viewable CPM bidding. Existing CPM bids will eventually be transitioned to vCPM automatically. Learn more about using viewable CPM bids.

  • CPM stands for cost-per-thousand impressions, so you pay for each set of a thousand showings of your ad rather than paying for the number of clicks that you receive. CPM bidding is best suited for advertisers who are focused on brand awareness rather than sales or website traffic.
  • You set a maximum CPM bid (or "max CPM") and then won't pay more than that amount for every 1,000 impressions your ads receive.
  • A higher bid generally helps your ad show higher on a page and show more often.
  • You can set a maximum CPM bid for an entire ad group and also set different bids for individual placements.

More about CPM bids

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