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A feature that lets you reach people who have previously visited your website. Your ads can show to these people when they visit other websites in the Google Display Network or when they search on Google using your keywords.

  • Remarketing is a feature that helps you match interested people with the right message.
  • Even if people leave your site without making a purchase, remarketing lets you reach out to these potential buyers when they search on Google using your keywords or visit other websites. You can show them an ad that will encourage them to return to your site and complete a purchase.
  • Use this feature on the Display Network, Video targeting or Audiences tab of your account, depending on the type of campaign that you have.

More about remarketing
About reaching your audiences on websites

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