Remarketing

A feature that lets you reach people who have previously visited your website. Your ads can show to these customers when they visit other websites in the Google Display Network.

  • Remarketing is a feature of interest-based advertising that helps you match interested people with the right message.
  • Even if people leave your site without making a purchase, remarketing lets you reach out to these potential buyers while they browse other websites, showing them a compelling message or offer that will encourage them to return to your site and complete a purchase.
  • Use this feature on the Audiences tab of your account.

More about remarketing
About interest-based advertising