A feature that automatically creates custom URLs to help you track your ad performance using website tracking programmes like Google Analytics.

  • If you have multiple ads that link to the same page on your website, auto-tagging will attach a parameter to the URL that people click through to help you see which ad was clicked for each visit to your site.
  • Google Analytics and similar programmes can use the information in auto-tagged URLs to tell you which AdWords keywords brought a visitor to your site, which campaign that keyword was from and how much that click cost.
  • Auto-tagging is turned off by default. You can check whether auto-tagging is on, as well as turn it on or off, by choosing Account settings from the gear menu () and looking at the "Preferences" page under "Tracking".
See Google Analytics data within your AdWords account
Link Google Analytics and Google AdWords
Learn about the benefits of auto-tagging
Import offline or complex conversions

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