A feature that automatically creates custom URLs to help you track your ad performance using website tracking programmes like Google Analytics.
- If you have multiple ads that link to the same page on your website, auto-tagging will attach a parameter to the URL that people click through to help you see which ad was clicked for each visit to your site.
- Google Analytics and similar programmes can use the information in auto-tagged URLs to tell you which AdWords keywords brought a visitor to your site, which campaign that keyword was from and how much that click cost.
- Auto-tagging is turned off by default. You can check whether auto-tagging is on, as well as turn it on or off, by choosing Account settings from the gear menu () and looking at the "Preferences" page under "Tracking".
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Learn about the benefits of auto-tagging
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