A feature that automatically creates custom Destination URLs to help you track your ad performance using website tracking programmes like Google Analytics.

  • If you have multiple ads that link to the same page on your website, auto-tagging will attach a parameter to your ads' Destination URLs to help you tell which ad was clicked for each visit to your site.
  • Google Analytics and similar programmes can use the information in auto-tagged URLs to tell you which AdWords keywords brought a visitor to your site, which campaign that keyword was from and how much that click cost.
  • By default, auto-tagging is turned off. You can check whether auto-tagging is on, as well as turn it on or off, by going to the Preferences page under the My Account tab.
See Google Analytics data within your AdWords account
Link Google Analytics and Google AdWords
About Google Analytics
Learn about the benefits of auto-tagging