How social extensions appear with your ad

Google can show how many Google+ followers your business has with your ads. These social extensions can appear with your ad without any set-up if:

  • Your business has a Google+ page (you can create one using Google My Business)
  • Your Google+ page has a verified URL.
  • The domain of your Google+ page also matches the domain of your ad's landing page. This means that you can link to different pages, but they should be part of the same website.
  • Your Google+ page has recent, high-quality posts and a significant number of followers. For most businesses, this means about 100 followers.

How social extensions work

AdWords ads that appear on Google and some search partners are eligible to show social extensions when our system can link them to an active and verified Google+ page. We’ll show the number of Google+ followers and +1s when it looks as though they could improve campaign performance. Here's what they look like:

Anna's Pet Supplies
A variety of hamster wheels, personally chosen by Anna!
Anna's Pet Supplies has 136,864 followers on Google+


Anna owns a pet supply shop and creates a Google+ page for her business. She also creates an AdWords campaign with some ads. When 100 people follow her shop's Google+ page, her ads show a social extension which says that her page has 100 followers.

How social extensions work with AdWords features

Here's how social extensions work with other parts of your ad campaigns:

How social extensions can show for ads in a campaign

Your ads can be eligible to show social extensions without any set-up if they meet the following requirements: See the requirements:
  • Your Google+ page: Your Google+ page has to be linked to your website and must have a significant number of followers, meaning a minimum of 100 for most companies. Follow these instructions to link your Google+ page and your website if they aren't already linked. This will allow social extensions to appear, and it'll also help your Google+ page and website to be discovered in Google search.
  • Your ad's landing page: The domain of your ad's Display URL has to match the website URL you've added to your Google+ page.
    • For example, an ad that has a URL of will match with a Google+ page that displays the website URL of because they share the same domain.
    • If you have the same site with different top-level or second-level domains for different countries, contact us and ask us to match them. For example, your ads lead to and, but your Google+ page displays the URL

Bear in mind

Social extensions may not appear all the time on your ads. Whether or not they appear depends on many things, including:

  • The size of the browser window
  • Other extensions or information being shown with your ad
  • Your ad with social extensions extension was disapproved

You can opt out of showing social extensions on the ads associated with your Google+ page by using this form or contacting us.

Performance reports for social extensions

Note: We've recently released the automated extensions report, a new way to see performance data for ads that contain a type of automated extension within AdWords. If you've previously used the "+1 annotations" segment to see performance data for your social extensions, this reporting option will soon be removed from AdWords.

The automated extensions report

Let's say you'd like to see how your ads with social extensions perform, such as the number of clicks or impressions that occurred when they appeared with your ad. You can review your performance data with the automated extensions report.

Monitor your automated extensions performance

You can analyse the performance of ads that contain a type of automated extension from the Ad extensions tab. The "Clicks" column counts clicks on your ad headline when your automated extensions appear with it.

Here's how to see your performance data:

  1. Select a campaign with automated extensions. Then click the Ad extensions tab.
  2. Choose View: Automated extensions from the View drop-down menu.
  3. You'll see a statistics table that contains data on the performance of your ads when the automated extension appears.
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