Show ads with your Google+ page endorsements

Google+ makes it easy for people to share web content. When your Google+ page and your ads are linked, Google can show endorsements for your business from your Google+ followers. These are called annotations, also referred to as shared endorsements when shown with a Google+ user's name or photo. Your ads can show social annotations with no set-up or management needed. If you're not already familiar with it, check out Google+ for business now.

There are three steps that need to be completed before your ads can be eligible to show social annotations:

  • Your Google+ page has to have a verified URL.
  • The domain of your Google+ page URL has to match the domain of your ad's URL.
  • Your Google+ page needs to have recent, high-quality posts and a significant number of followers. For most businesses, this means about 100 followers.

How social annotations work

AdWords ads that appear on Google and some search partners are eligible to show social annotations when our system detects an active and verified Google+ page. These annotations will be shown when our system predicts that they will improve campaign performance. Here's what they look like:

This is an example of an ad with a social annotation

Example

You own a restaurant and create a Google+ page for your business. You also create an AdWords campaign with some ads. When 100 people follow your restaurant's Google+ page, your ads show a social annotation that says your page has 100 followers.

How social annotations work with AdWords features

Here's how social annotations work with other aspects of your ad campaigns:

  • Pricing: You'll be charged for standard clicks on your text ads when users click the ad to visit your site. You won't be charged when a person clicks a +1 button or a link to your Google+ page.
  • Network: Annotations for ads appear across all AdWords ad formats, on Google and on some search partners. Annotations may not always appear with your ads.
  • Reporting: Segment your performance data by "+1 annotations" to see how your ads perform when they're shown with different types of social annotations.

Advertising guidelines

Please make sure that you follow the standard advertising policies, including the social interaction incentives policies outlined within the AdWords Policy Centre. Certain business types aren't eligible to show social annotations.

Add social annotations to a campaign

Social annotations can show automatically with your ads, no set-up or management needed! However, there are a few requirements for your ads to be eligible to show these automatic annotations:
  • Your Google+ page has to be linked to your website.
    Follow these instructions to link your Google+ page and your website, if they aren't already linked. This will allow social annotations to appear, and it'll also help your Google+ page and website to be discovered in Google search.
  • The domain of your ad's Display URL has to match the website URL that you've added to your Google+ page.
    • For example, George's ad that has a URL of happysnacks.com/low-carb will match with a Google+ page that displays the website URL of happysnacks.com because they share the same domain.
    • If you have the same site with different top-level or second-level domains for different countries, contact us and ask us to match these. For example, your ads lead to google.fr and google.co.uk, but your Google+ page displays the URL google.com
  • Your Google+ page needs to have recent, high-quality posts and a significant number of followers – meaning a minimum of 100 for most companies.

Bear in mind

  • Social annotations may not show all the time on your ads. Whether or not they show depends on several things, including the size of the browser window and other extensions or information showing with your ad.
  • You can opt out of showing social annotations with the ads that are associated with your Google+ page by using this form or contacting us.

Performance reports for social annotations

You can view how your ads perform when they’re shown with different types of social annotations, including the following:

  • Personal (shared endorsements): When a personal annotation appears with your ad, the viewer sees how many people in their circles have +1'd your landing page or Google+ page. For example, the personal annotation "(Maria and 28 other people +1’d this)" will appear for John Smith if Maria, who is in one of his circles, has +1'd your landing page or Google+ page.
  • Basic (aggregate annotations): A basic annotation shows how many people across the web have +1'd your landing page or Google+ page. For example, the basic annotation “(300 people +1'd this)” will appear for John Smith if 300 people have +1’d your landing page or Google+ page, but none of the people within his own circles have +1'd the landing page or Google+ page.
Here’s how to view reports for social annotations:
  1. Select the campaign you’re interested in from the side navigation.
  2. Click Segment, then select +1 annotations from the drop-down menu.