Create a new text ad

  • Create a new text ad
  • Text ads on mobile
  • Share your text ads across ad groups

Text ads look like classified ads, and include a link to your website. Here's an example of a text ad on the Search Network:

Brighton's Best Bonsais
Ad www.example.com
Florist And Indoor Plant Nursery.
Spruce Up Your Desk Today!

Text ads might look different on the Display Network.

Create a new text ad

Guided tour: Create a new text ad

Click on the "Show me how" button below to go to your account and be guided through creating a text ad. Or, you can watch or read the instructions below.



Show me how


Note: Video instructions are up-to-date, but don't show the latest AdWords design.
  1. Select the campaign and ad group that you'd like to add your new text ad to.
  2. Then, enter a headline, short description, display URL and Landing Page URL. As you type, your ad will appear instantly in the Ad preview.
  3. If you're adding an additional ad to an ad group, you'll have the option to create a mobile-optimised ad. To do so, select the "Mobile" tick box next to the "Device preference" setting.
  4. When you're satisfied with your new text ad, click on Save ad.

Before your saved ad starts showing to customers, we review its content and formatting to make sure that they meet our advertising policies.

Text ads on mobile

Let’s say that your ad group contains both a standard text ad and a mobile-optimised text ad. On mobile devices, your mobile-optimised text ad will be given preference over standard text ads. On computers and tablets, your standard text ad will be given preference over mobile-optimised text ads.

If your ad group contains only mobile-optimised text ads (which we don’t recommend), those ads may appear on desktop or laptop computers as well as tablets.

A mobile-optimised ad will only be given preference over other ads of the same type. Text ads, Dynamic Search Ads, Product Listing Ads, WAP mobile ads and ads that can run only on the Display Network are considered different ad types.

Example:

In a campaign promoting your haberdashery on both the Search and Display Networks, you have an ad group with the following types of ads:

  • Standard text ad promoting your online shop
  • Mobile-optimised text ad promoting your shop front
  • Standard image ad showcasing your hats

If Google determines that an image ad should be shown to someone browsing a Display Network site on a mobile phone, then your standard image ad will be shown. Your mobile-optimised text ad won't be shown because text ads and image ads are different types of ads.

Bear in mind

On mobile devices, where space is tight, AdWords optimises your ad to show the highest performing text. If you have ad extensions that perform well on mobile, those may appear in your ad to show potential customers the most relevant information. Learn more about how text ads can appear on mobile.

Share ads across ad groups

Starting in mid-February, you’ll no longer be able to share ads across multiple ad groups or campaigns using the Shared library. Ads in your Shared library will be copied to each of the ad groups that they’re shared with, and each ad will retain its performance history.

You can create and manage ads across multiple ads groups or campaigns using other tools, such as AdWords Editor. Learn more about our tools for advertisers with multiple or large accounts. If you have any questions, please contact us.

If you use the same ad or ads in different ad groups, you can save time by using shared ads. Simply create a central list with either one text ad or multiple ads, and then add it to the ad groups that need it.

It's best to use this feature for ad groups that use ads with identical text.

Create a shared ad
  1. Select the Campaigns tab.
  2. Click on the Shared library link in the left navigation bar.
  3. Click on Ads.
  4. Click on + List.
  5. Name your ad list and enter a headline, short description, Display URL and Landing Page URL. As you type, your ad will appear instantly in the Ad preview. Note that your ad will be eligible to appear on all devices: desktop and laptop computers, tablets and mobile phones.
  6. To add your list to one or more ad groups, click on the Edit link in the "Add to ad groups" section and select the campaigns and ad groups that you'd like to add your list to.
  7. Click on Save.
Share the ad across ad groups
  1. Click on the Campaigns tab.
  2. Click on the Ads tab.
  3. Click on the + Ad drop-down menu and select "Use ads from library".
  4. Select the ad group that you'd like to add your shared ads to. Then, select the shared ad lists that you'd like to use for the ad group.
  5. Click on Save ad.
Modify your shared ads

Editing an ad is the same as creating a new ad and removing the old one, which means that your edited ad will go through the usual approval process. Also, bear in mind that we'll reset your new ad's performance statistics to zero.

  1. Click on the Campaigns tab.
  2. Click on the Shared library link in the left navigation bar.
  3. Click on Ads and then the name of the list that you'd like to modify.
  4. You'll see your ad list. Click + Ad to add a new ad, click the pencil icon Pencil Icon to edit the ad text of an existing ad or click Remove to remove selected ads. If you're creating a new ad, enter a headline, short description, Display URL and Destination or Final URL.
  5. Click on Save ad. Note that your new ad will be eligible to appear on all devices: desktop and laptop computers, tablets and mobile phones.
  6. To share your list with additional ad groups, click on Add to ad groups and select the ad groups that you'd like to share the list with. Then click on Save.

Bear in mind

If you have a list with multiple ads that's shared across multiple ad groups, changes that you make to the ads will apply to all ad groups sharing the list.

Pause or resume your ad list

You can pause your ad list and corresponding ads for any period of time that you'd like and you can restart your list and ads when you want or remove them.

  1. Click on the Campaigns tab.
  2. Click on the Shared library link in the left navigation bar.
  3. Click on Ads and then on the name of the list for which you'd like to change the status.
  4. Under the "Ad groups sharing this list" section, select the tick box for the list whose status you'd like to change.
  5. Click on the Edit list status drop-down menu and select Pause to pause your ad, Enable to resume your ad or Remove to remove it. Note that changes that you make to your ad list will apply to all ad groups sharing the list.