Create and manage more than one campaign

Did you know that an AdWords account can contain as many as 10,000 campaigns (includes active and paused campaigns) per account, 20,000 ad groups per campaign, and 50 text ads per ad group? That's a lot to manage! Fortunately, you can manage your campaigns and ads from just two places in your account. The Ads and Campaigns tabs (both under your main Campaigns tab) are where you can view and edit your campaigns and ads. You can even change settings for multiple campaigns at once and make new ads based on existing ads.

What you can do in your Campaigns and Ads tabs

The Campaigns and Ads tabs are the two locations in your account where you'll spend a lot of your time.

Campaigns tab

Here are just a few of the things you can do in these locations:

  • See everything, from costs to clicks, at a glance.
  • Sort campaigns and ads based on budget, clicks, and other statistics.
  • Make direct changes to your campaigns and ads when you click the pencil icon.
  • Drill deeper to the settings or keywords associated with a campaign or ad. 
  • Make changes to multiple campaigns or ads through the Edit drop-down menu

Copy campaigns

If you’ve already set up a successful campaign, you can use it to get a head start on setup for your next campaign. To do this, copy the campaign, then modify one of the copies. That way you start with the same structure and settings for your ad groups, ads and keywords.

To duplicate a campaign:

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the Campaigns tab.
  3. Check the box next to the campaign you want to duplicate.
  4. From the Edit menu, click Copy (or Control-C for PCs, Command-C for Macs).
  5. Then, from the Edit menu, click Paste (or Control-V for PCs, Command-V for Macs).
  6. Optional: In the dialog box that appears, check the box next to “Pause new campaign after copying” to create new campaigns that are paused. Otherwise, any copies of campaigns that were active when copied will be active when pasted.
  7. Click Paste.

You will now have a new campaign that will have the same structure and settings as your original campaign. However, it will not have any campaign, keyword or ad history. If you want to keep both campaigns active, we recommend keeping your original campaign running (so it continues with the history it’s already generated) and modifying the new campaign.

Change settings for multiple campaigns at once

From your Campaigns tab, you can edit individual campaigns directly as well as change the settings for multiple campaigns at once. Here are the settings that can be changed for multiple campaigns at once:

  • Status
  • Location targeting
  • Budget
  • Campaign end date
  • Ad rotation
  • Delivery method
  • Language
  • Ad schedule

Here's how to change settings for multiple campaigns at one time:

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. From the All campaigns page, click the Settings tab.
  3. Select the checkboxes next to the campaign whose settings you want to change.
  4. Select campaigns to edit

    Tip

    Create a filter to show just the campaigns with the settings you want to change. Just click the Filter drop-down menu, choose the settings you want to filter by, then click Apply. Then you can select all of the filtered campaigns at once by checking the box in the top corner of the table.

  5. Click the Edit drop-down menu at the top of the table.
  6. Choose the setting you want to change for the campaigns you selected. Scroll over “Additional settings” to see more options.
  7. Specify the changes to the setting you selected in the box that appears. Click Preview changes to review the changes you’re about to make. When you’re ready, click Make changes.

Here's how you change the campaign status of multiple campaigns at once:

  1. On the All campaigns page, select the checkboxes next to the campaigns you want to edit.
  2. Click the Edit drop-down menu at the top of the table. Change campaign status
  3. Select the new status. Try it now
Copy ads

To copy ads to another ad group:

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the Campaigns tab.
  3. Go to the Ads tab.
  4. Check the boxes next to the ads you would like to copy. Then, from the Edit drop-down menu, choose Copy (or Control-C for PCs, Command-C for Macs).
  5. Go to the Ad groups tab.
  6. Click on the ad group where you want to put the copied ads.
  7. From the Edit drop-down menu, choose Paste (or Control-V for PCs, Command-V for Macs).
  8. Optional: In the dialog box that appears, check the box next to “Pause new ads after copying” to create new ads that are paused. Otherwise, any copies of ads that were active when copied will be active when pasted.
  9. Click Paste

Sort your campaigns and ads

To sort your campaigns or ads, simply click the heading of the column you want to sort. Columns can have different sorting rules.  For example, when you click the Campaigns column to sort your campaigns, it'll sort in alphabetical or reverse-alphabetical order. When you click on columns that contain numerical statistics, it'll sort by the largest or smallest numbers.

 

Next steps

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