Search
Clear search
Close search
Google apps
Main menu

Getting your ads above Google search results

When people search on Google, text ads can appear above or below the search results. Only up to four ads are eligible to show above the search results.

Your ad's position on the page is determined by your Ad Rank – a combination of your bid, the components of Quality Score (expected click-through rate, ad relevance and landing page experience), and the expected impact of extensions and other ad formatting.

This article gives you some tips to improve your ad's position

Bear in mind

To be eligible for a top spot, your ad needs to meet a minimum Ad Rank threshold. The minimum Ad Rank required to appear above search results is generally greater than the minimum Ad Rank to appear below search results.

How you can help your ads to make it to the top

Here are some tips on how to get your ads eligible for the top spots:

  • Improve your Ad Rank: Consider including more relevant information in your ads about your business to improve your expected click-through rate (CTR) and by creating ads with extensions, such as sitelinks. Find out more.
  • Focus on relevance: Make sure that your keywords, ads and landing pages are relevant to what customers are searching for. If your ads aren't relevant, they might show, but they won't get as many clicks – this leads to poor performance over time.
  • Monitor your campaign results: Try keeping your bid high enough so that you can compete with other advertisers who are also bidding on the same keywords that you are. Look through the top of page bid estimates to help you figure out how much you probably need to bid to compete for a top spot on the page.
  • Keep your bid competitive: Try keeping your bid high enough so that you can compete with other advertisers who are also bidding on the same keywords that you are. Look through the top of page bid estimates to help you to work out how much you probably need to bid to compete for a top spot on the page.
  • Check your account often: Making small but regular improvements now could have a big impact later on.
Was this article helpful?
How can we improve it?
Sign in to AdWords

Get account-specific help and tips by signing in with your AdWords account email address, or learn how to get started with AdWords.