Location target types by country

  • Like dining etiquette and power outlets, location target types vary by country. AdWords allows you to target different types of locations, including postal codes, cities, regions, and more, but keep in mind that some target types aren't available in all countries.
  • You can also choose to show your ads to people in places of interest, such as airports or universities.

Location target types

Take a look at the chart below to see examples of the location target types available for AdWords:

Target type Examples
  • Toronto Pearson International Airport
  • John F. Kennedy International Airport
Autonomous community
(Spain only)
  • Andalusia
  • Valencia
(Mexico only)
  • Benito Juarez
(Switzerland only)
  • Bern
  • Zurich
  • San Francisco, California
  • Paris, France
City region
(Australia only)
  • North East Suburbs
Congressional district
(U.S. only)
  • CA-12: 12th District of California
  • AL-4: 4th District of Alabama
  • Mexico
  • Sweden
  • Claire, Ireland
  • Nord-Trøndelag, Norway
  • Vukovar-Syrmia, Croatia
(France only)
  • Loire
  • Val-de-Marne
Nielsen® DMA® (Designated Market Areas) regions
(U.S. only)
  • Detroit, MI
  • Cincinnati, OH
(Egypt only)
  • Gharbia
  • Beheira
(Bulgaria only)
  • Burgas
  • Espoo
  • Buccinasco
  • Billingham
  • Strand
(Moscow, St. Petersburg only)
  • Southern Administrative Okrug
  • Admiralteysky District
Postal code
(US, UK, Canada, and Germany only)
  • 76622
  • RM17
(Japan only)
  • Aichi
  • Fukuoka
  • Navarre, Spain
  • Mersin Province, Turkey
  • Asti, Italy
  • Busan, South Korea
  • Alaska, United States
  • Uttar Pradesh, India
  • Saarland, Germany
(Canada only)
  • Northwest Territories
  • Yukon
TV region
(UK only)
  • London
  • Midlands
Union territory
(India only)
  • Delhi
  • Lakshadweep
University (Australia, Canada, France, Germany, UK, and U.S. only)
  • Stanford University
  • McGill University

See the full list of target types available in each country.

All available location targets

To see the full list of available location targets in AdWords, including specific countries, cities, regions, and more, see the Targets table in our AdWords API documentation. Here are a few tips for using the table:

  • Filter by target type: Locate the dropdown menu above the “Target Type” heading. Choose the target type that you’d like to use to filter your table. For example, select City to view all cities that can be targeted in AdWords.
  • Filter by country code: Above the Country code heading, enter a country code to see all the location targets available within that country. You can also filter by target type. For example, enter “FR” as the country code and select City to view all targetable cities in France.
  • Sort: Click any column header in the table to sort your results alphabetically by that column. For example, click Name to sort the names alphabetically in the table.