Sign in to AdWords

This article shows you how to sign in to your AdWords account. You can also learn more about additional sign-in options and other relevant information for signing in to AdWords.
This video references the previous AdWords experience. Check which AdWords experience you’re using.

Having trouble signing in? Check out the troubleshooter.

Sign in with your account

First, make sure that you’re using the most up-to-date version of your browser. AdWords is compatible with the latest versions of Firefox, Internet Explorer, Safari and Chrome. Find out how to download these browsers.

To sign in to AdWords:

  1. Go to the AdWords homepage.
  2. Click the Sign in link at the top right of the page.
  3. Enter your Google account email address, alternative email address or Gmail username in the Email field.
  4. Enter your password in the Password field.
  5. Click Sign in.
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Fix a problem with signing in

  • Problems signing in: If you have trouble signing in to your AdWords account, try using our troubleshooter.
  • Changing sign-in credentials: If you need to change the email address or password that you use to sign in, learn how to change your AdWords sign-in information.
  • Lost account: If someone who used to run your AdWords account has left your organisation and you can't access your AdWords account, fill in the lost account form.

Additional sign-in options

Access multiple AdWords accounts from the same Google account 

If you have a Google account, you can access multiple AdWords accounts without having to sign out and back in again by associating those AdWords accounts with the Google account email address. This is helpful if you manage multiple businesses with separate AdWords accounts, but don’t want to create new Google accounts (or email addresses) to access each of your AdWords accounts.


If you have a manager account, you can use the same email address for your manager account and your AdWords accounts.

To switch to another AdWords account without signing out:

  1. Click your profile image in the top right.
  2. You’ll see a list of the AdWords accounts associated with your current Google account.
  3. Click the account that you want to access.

If your AdWords accounts are linked to different Google accounts, you can also access these different Google accounts, and associated AdWords accounts, without having to sign out and back in again.

To sign in to multiple Google accounts:

  1. Click your profile image in the top right.
  2. Click Add Google account.
  3. Enter the email address for the account, and click Next.
  4. Enter the password for the account, and click Next.

Once you’re signed in to more than one account in the same browser, you can switch accounts by clicking your profile image at the top of the page, and selecting the account that you want to access. If you sign in to an account that isn't yet associated with an AdWords account, you'll be directed to an AdWords sign-up page.

Bear in mind:

  • Multiple sign-in doesn't merge account data, and it doesn't give one account access to another.
  • Multiple sign-in is most convenient to use on devices that you don't share with other people.
  • If you're an agency or manage multiple AdWords accounts, a manager account could save you time by letting you view and easily manage all of your AdWords accounts from one account. Find out how to create a manager account.

Sign in with an alternative email address for your Google account 

If you've added an alternative email address to your Google account, you can use that alternative email address to sign in to AdWords. Your password will be the same as your primary email address.


  • Your Google Account allows access to most Google products, so we recommend you don't share your password with anyone.
  • Enable 2-step verification in your Google Account for additional security. This verification process requires you to have access to your phone (or backup verification codes if you don't have access to your phone), username and password when you sign in to your account.
  • Adding a current recovery phone number is an easy way to help recover access to your account. Learn how to add your recovery phone number to your account.

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