How Google Accounts work

A Google Account gives you Google-wide access to most of our products, such as AdWords, Gmail, and YouTube, using the same username and password.

Find out if you have a Google Account

If you're already using a Google product such as Gmail, for example, then you have a Google Account.

If you're not sure you've signed up for any of our products, you can check by visiting the Google Accounts password change page. Enter any email address you think you might've used to create a Google Account. If we don't recognize it, you'll immediately see a message from us. Below our message you'll see a link to click to create a Google Account using that email address.

If we see that your email address is tied to a Google Account, we'll send you an email with a link to reset the Google Account's password.

What you need to create a Google Account

If you don't have a Google Account but do have an email address, you can create a Google account using that email address. If you don't have an email address, you can create one with Gmail, at

How Google Accounts differ from AdWords accounts

Google Account: At its most basic, a Google Account is a Google-wide username and password that can be used to access various products, including AdWords. Your Google Account also contains information that applies across products, such as your preferred language and some privacy settings. You can view and change this information any time by signing in at

AdWords account: This contains information and preferences specific to AdWords, such as your ad campaigns, keywords, daily budget, and performance reports.

It is important to remember that only one Google Account can only be associated with one AdWords account.

Link your Google Account to another Google product or service

Accounts for several Google products can be moved from one Google Account to another. You might want to transfer ownership to a different Google Account if you have two accounts, or if someone else is taking over your AdWords or Analytics account for you. Google Accounts will automatically store and link additional services such as AdWords. If you have an AdWords account, you'll use the same sign in information for AdWords as you do for Google Accounts.

Link your Google Account to a different AdWords Account

To transfer access to your AdWords account to a different user:

  1. Sign in to your AdWords account at
  2. Click the gear icon and select Account settings .
  3. Select Account access from the navigation bar.
  4. Click Invite other users.
  5. From the Choose an access level drop-down menu, select the access level you want this person to have.
  6. Click Send invitation.
  7. The Google Account that you want to transfer ownership to will receive an email with instructions for completing the transfer process.
  8. To remove your previous Google Account email, return to the Account access page, then click Terminate access for the old email address.

You should now be able to sign in to your AdWords account using the new Google Account email and password.

Link your Google Account to a different Analytics Account

To transfer access to your Analytics account to a different user:

  1. Sign in to your Google Analytics account.
  2. Click Access Manager.
  3. From the "Existing Access" table, click Add User.
  4. Enter your alternate Google Account's email address, last name, and first name.
  5. Select Account Admin as the Access type.
  6. Click Finish.
  7. You can now sign into your Analytics account as the new administrator and, if you'd like, remove the original account administrator.
Link your Google Account to a different Merchant Center Account

To move your Google Merchant Center account to another Google Account, please contact the Google Merchant Center User Support team for assistance.

Link your Google Account to Your YouTube Account

To link your Google Account to your YouTube account, follow the steps below:

  1. Sign in to your Google Account under the "Link Accounts" section here.
  2. Enter your existing YouTube username and password in the same Link Accounts section.
  3. Click the Link Accounts button.
  4. You'll be signed in and redirected to the YouTube homepage (
  5. Click the My Account link.
  6. Under "Account Settings," if you see the "Unlink YouTube and Google Accounts" link, you've successfully linked your Google Account with your YouTube Account.
If you decide to link a different account in the future, be sure that after unlinking the accounts that you are signed out before clicking the link in Step 1 or the link won't work correctly.

If you need to switch or unlink a Google Account from your YouTube account, please follow the steps below:

  1. Visit
  2. Click Unlink My Accounts to unlink your YouTube and AdWords account.

Next steps


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