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Show your ads in mobile apps

Reach a growing audience of people using mobile phones and tablets by showing your ads in mobile apps. Display Network campaigns are designed to show your ads in apps by default if the placement (the destination for your ad) matches the targeting that you've set for your campaign.

This article covers how to show your ads in apps on the Display Network. To promote your app, learn about Universal App campaigns. To avoid showing ads on certain placements, read about how to exclude specific web pages, videos and apps.

 

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Target mobile apps using a Display Network campaign

If you’re already using a Display Network campaign to show your ads in apps, and those ads are performing well, you may want to create a campaign that targets apps exclusively. 

  1. Sign in to your AdWords account.
  2. Click the + Campaign button, then select Display Network only.
  3. Select No marketing objective.
  4. Scroll to 'Advanced settings', then click Device: target device types, specific devices and device connection types.
  5. Click Edit.
  6. Untick the box next to 'Computers'.
  7. Click Always show on mobile, then click Mobile web to deselect it. 
  8. Click Always show on tablet, then click Tablet web to deselect it. 
  9. Apply additional settings to your campaign as needed.
  10. Click Save and continue.

Target specific mobile apps

If you'd like your ads to appear only in specific mobile apps, you can indicate that in your targeting settings.

  1. Click the Display Network tab, then click the + Targeting button.
  2. Select the ad group that you want to modify.
  3. Click the Add targeting drop-down menu, then select Placements.
  4. Click the + Multiple placements button. Enter the apps that you wish to target in these formats:
    1. iOS apps: Enter the app ID followed by '.adsenseformobileapps.com'
      1. Example: 476954712.adsenseformobileapps.com
    2. Google Play apps: Enter the package name followed by '.adsenseformobileapps.com' 
      1. Example: com.labpixies.colordrips.adsenseformobileapps.com
  5. Click Add.
  6. Click Save
To see which apps are showing your ads currently, go to the Display Network tab, then click Placements.

Stop targeting mobile apps

If you don’t want your ads to show in apps, you can target the web exclusively.

  1. Click the Campaigns tab, then select the campaign that you want to edit.
  2. Click the Settings tab.
  3. Scroll to 'Advanced settings', then click Device: target device types, specific devices and device connection types.
  4. Click Edit.
  5. Click Always show on mobile, then click Mobile app and Mobile app interstitial to deselect them. 
  6. Click Always show on tablet, then click Tablet app and Tablet app interstitial to deselect them. 
  7. Click Save and continue
If you want to exclude individual mobile apps rather than all mobile apps, you can use placement exclusions for mobile apps. Add these exclusions in the Display tab under 'Ad group exclusions' or 'Campaign exclusions'.

 

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