Why your ad extensions aren't showing

Sometimes the extensions you’ve added don't show with your ads. When you enable more than one extension for an ad, for example, there's a chance we might not show all of them.

Check whether your ad extensions are showing

To check your ad extensions status, click the Ad extensions tab. Then, choose the extension you’re interested in from the View: drop-down menu and look at the impressions (“Impr.”) column and Status columns to confirm that your extensions are showing and approved.

Tip

You can also add the Policy Details column to your statistics view. This column will show you additional reasons that may be prevent your extensions from showing, including:

  • Disapproval reasons or other policy issues
  • Validation errors caused by your extensions settings

AdWords shows your extensions depending on a number of factors:

  • The position of your ad on the Google search results page (some extensions only show in ads above search results).
  • Your Ad Rank, which combines your bid, the quality of your ad and landing page, and the expected impact of extensions and other ad formats.
  • Your keyword's quality and maximum CPC bid
  • Other ad extensions you’ve enabled.

You may need to increase your bid or your ad quality (or both) in order for your extensions to show.

See below for tips for particular ad extensions.

Fix your seller ratings

Seller ratings can appear below or next to your ad’s display URL. When seller ratings show with other extensions, they tend to be next to your display URL.

Seller ratings are for sellers. This means that you have to provide customers with paid goods or services, or offer a marketplace that enables buying or selling goods or services, to be eligible for seller ratings.

If your seller ratings aren’t showing, try these solutions:

  • Make sure your seller ratings are added to a Search Network campaign.
  • Check for your ad on Google.com, Google.co.uk, Google.de, Google.fr, or Google.nl. These are the only countries where seller ratings are available.
  • Make sure you have at least 30 unique reviews from the past 12 months, and a composite rating of 3.5 stars or higher on Google Shopping.
    • At least 10 of these reviews need to be in the customer's Google interface language.
    • Google Shopping seller ratings consist of an aggregate ratings score with snippets of customer reviews from third-party sites and Google Wallet.

Learn more about seller ratings

Fix your sitelink extensions

AdWords shows sitelinks depending on a number of factors, including:

  • Your keyword's quality and max. CPC bid
  • The position of your ad on Google search result pages.
  • The relevance of the landing pages of your ads and sitelinks.
  • The relevance of other ads on the page.
  • Other ad extensions that are enabled in your campaign.
  • The search term used by a potential customer.

Here’s how to improve your chances of showing sitelinks:

  • Keep sitelinks text short.
  • Add the maximum amount of sitelinks you can to your campaign. Adding more sitelinks with different landing pages beyond the minimum required amount (two for desktop, one for mobile) increases the chances that they’ll show.
  • Create sitelinks that send customers to pages that are relevant to your product or service.
  • Make sure your sitelink URLs direct to unique landing pages, with unique content. Sitelinks within a campaign that point to the same content won't show.
  • Improve the Quality Score of your keywords. Ads are more likely to appear with sitelinks where the ad has a position directly above or below Google search results, and where the keyword has a very high Quality Score.
  • Make sure your sitelinks are all approved. Check the Status column next to each sitelink to make sure it says "Approved." Edit or remove any sitelinks that say "Disapproved."
Fix your callout extensions

AdWords shows callouts depending on a number of factors, including:

  • Your keyword's quality and max. CPC bid
  • The position of your ad on Google search result pages.
  • The relevance of the landing pages of your ads and callouts.
  • The relevance of other ads on the page.
  • Other ad extensions that are enabled in your campaign.
  • The search term used by a potential customer.

Here’s how to improve your chances of showing callouts:

  • Keep callouts text short.
  • Create callouts that are relevant to your product or service.
  • Add the maximum amount of callouts you can to your campaign. Adding more callouts with specific promotional text increases the chances that they’ll show.
  • Improve the Quality Score of your keywords. Ads are more likely to appear with callouts where the ad has a position directly above or below Google search results, and where the keyword has a very high Quality Score.
  • Make sure your callouts follow our AdWords policies. Check the Status column next to each callout to make sure it is approved, and edit or remove any that are disapproved.
Fix your call extensions (or Google forwarding number)

Your ad group needs a minimum number of clicks to be able to show a Google forwarding number. There is no minimum click requirement to show call extensions, but extensions may not show all the time due to space, quality, and other constraints.

If you've enabled call extensions with a Google forwarding number (available to numbers based in Australia, France, Germany, Spain, the US, and the UK), you can get detailed reporting on calls dialed to that number. However, to show a forwarding number, your call extensions need to get a minimum number of clicks in a four-week period.

Fix your location extensions

Location extensions aren’t running? You may have set up filters incorrectly, or your addresses may not be syncing with Google My Business. Here’s how to get on the right track.

Make sure the Google My Business account you’ve linked has at least one business location
  1. Sign in to Google My Business (www.google.com/business/).
  2. Check to see that you have at least one “Pending” or “Live” business location in your account.
  3. If you don’t have one, see how to add and verify business locations.
  4. If you do have at least one business location, check your filters.
Check that your filters match your business locations
  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the Campaigns tab and select one of your campaigns.
  3. Click the Ad Extensions tab.
  4. Select View: Location extensions from the drop-down menu above the extensions table.
  5. Choose Upgraded in the drop-down menu next to View: Location extensions.
  6. Click “Campaign extension” or “Ad group extension” to see the filters you’ve set up.
  7. You’ll see the category name or business names you’ve used listed in gray text, under the name of your Google My Business account. Make sure that these names match the names in Google My Business exactly.

Still can’t get location extensions to work?

You might need to improve your Ad Rank or keyword quality for location extensions to show. Don’t hesitate to contact us if you’d like help solving your problem.

Fix your review extensions

Review extensions are exact or paraphrased quotes from a positive review, award, or accolade that can appear beneath your Search ads.

Reviews appear on the Google Search Network with desktop and tablet devices. Reviews won’t show with Display Network campaigns, or on mobile devices.

Only a single review will appear with your ads at a time. If you submit multiple reviews, only the first approved review will serve with your ads. You can use the same review for multiple campaigns or ad groups.

To check your review's approval status, go to the Ad extensions tab and choose Review extensions from the View drop-down menu. The “Status” column tells you whether your reviews are approved or disapproved. If a review is disapproved, check our review extensions policies to find out how to fix the issue.

It’s your responsibility to ensure that you’re allowed to use a specific review in your ads. The publisher of a review being used by an advertiser can request its content be removed from review extensions by filling out the Review extensions publisher opt-out form. Once the form is submitted, it takes about 1-2 business days for the publisher’s content to be removed.

Next steps

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