What makes up a text ad
Text ads, the simplest version of the online ads AdWords offers, have three parts: a headline, a display URL, and two description lines.
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People are most likely to notice your headline text. Consider including keywords, which can match what people are looking for. In the sample ad, above, the keyword "advertise" should get the attention of people who are looking for ways to advertise online.
The display URL , usually in green, shows the address of your website. This gives people an idea of where they'll go when they click your ad. You can send people to a more specific part of that website using a longer landing page URL, which AdWords doesn't display.
Use the description to highlight details about your product or service. On mobile, where space is tight, AdWords sometimes shortens or removes description line 2. Learn more about how text ads appear on mobile devices.
Keep in mind that text ads on the Google Display Network might look different.
|Headline:||25 characters||12 characters|
|Display URL:||35 characters||17 characters|
|Description line 1:||35 characters||17 characters|
|Description line 2**:||35 characters||17 characters|
*Double-width languages include languages (like Chinese, Japanese, and Korean) with double-width characters.
**The text in description line 2 may appear differently on mobile. Learn more.
Longer text ads
You can make longer text ads if you're targeting people in Azerbaijan, Belarus, China, Hong Kong, Japan, Kazakhstan, Kyrgyzstan, Russian Federation, South Korea, Taiwan, Tajikistan, Turkmenistan, Ukraine, or Uzbekistan. Learn more about longer text ads.
Using special characters with your ads
Most non-English characters, including tildes, umlauts, and cedillas, will appear correctly in your ads, including within the display URL.
For languages that use double-width characters (like Chinese, Japanese, or Korean), your text ads appear on Google search results the same way that they appear in your account. It's a good idea to preview your ads with the Ad Preview and Diagnosis tool rather than searching on Google.
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