Fix a disapproved ad

If any of your ads get disapproved, it unfortunately means that the ad isn't able to run at the moment. To get your ad up and running, find out which ad was disapproved and then edit it so that it meets our advertising policies.

How to fix a disapproved ad

Here's how to get your ads up and running:

  1. Find out why your ad was disapproved.
  2. Make changes to your ad as needed.
  3. Wait for your ad to be reviewed.


Step 1: Find out why your ad was disapproved

You can find which ads are disapproved and why by looking at the "Status" column on your account's Ads tab. Hover over the white speech bubble Ad disapproval bubble next to "Disapproved" and click the disapproval reason to learn more about the policy.

Tip: Enable the "Policy details" column in your account to see the exact policy in question and a link to information on how to fix your ad. See how to enable the "Policy details" column.
How to see all of your disapproved ads at once
If you have a large account with many ads, you might find it helpful to use filters to find all your disapproved ads:
  1. Visit your account's Ads tab.
  2. Click Filter, which appears above the statistics table.
  3. Select Create filter.
  4. Select Approval Status from the first drop-down menu.
  5. Remove the check marks from all checkboxes except the Disapproved checkbox.
  6. Check the Save filter checkbox in case you plan on using this filter again and want to save time.
  7. Click Apply.

The table will automatically update to show you all of your disapproved ads.


Step 2: Make changes to your ad or website

Have a suspended site? If your website was suspended for policy issues, learn how to fix your site before you resubmit your ads.

To fix a disapproved ad, read the policy closely and then edit your ad so that it complies with the policy. Here's how to edit your ad:

  1. Visit your account's Ads tab.
  2. Hover over the ad that you need to edit. Click the pencil icon next to your ad, and you'll be able to edit your ad right there.
  3. Edit the ad so that it complies with all of our policies, and then click Save. Make sure that you actually edit your ad -- if you don't make any changes to your ad, it won't be resubmitted for review.
  4. Your ad automatically gets resubmitted to us for review.
    Please do not submit your ads for review until you're sure that the violations are fixed. This is important because if your ads, keywords, or sites are repeatedly disapproved for violating our advertising policies, your AdWords account could be suspended meaning that your ads would no longer run. If you're confident that the violation is a mistake on our part, you can contact us. Note, however, that if we our review confirms that your ad indeed violates our policies, you will need to fix it and resubmit again, causing you to wait even longer for your ad to run.

Note that editing your ad is the same as removing your original ad and creating a new one, so any statistics for that ad will be reset to zero.

How to resubmit some entire campaigns for review
If your ads were disapproved for issues with your ad's destination URL, you may have the option to use a link in your account to resubmit all eligible ads within that entire campaign. For example, if your ads were originally disapproved because your landing page was temporarily down, you can use this option to resubmit that campaign once your webpage is back up again.
Note that this option is only available for ads that have been disapproved for certain issues relating to your site or destination URL.
  1. Visit your account's Ads tab.
  2. Look at the "Status" column and hover over the white speech bubble Ad disapproval bubble next to "Disapproved."
  3. Click "Resubmit my campaign for review." Remember that this link will appear only if your ad was disapproved for certain issues relating to your site or destination URL.
  4. Follow the on-screen instructions to resubmit the eligible disapproved ads in that campaign.

Step 3: Wait for your ad to be reviewed

Once you edit and save your ad, it will automatically be submitted to us for review. The Status column will change from "Disapproved" to "Under review" or "Eligible."

We review most ads within 1 business day. Some reviews may take longer because some ads require more complex review. Once we review your ad, its status will be updated in your account to display its current approval status. If your ad is under review for more than 1 full business day, please be patient! We'll review your ad as soon as we can. In this case, you can also contact us.

Next steps