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Check where your ad appears on Google search results

After you've got your ad up and running, then you'll probably be eager to see exactly where it's appearing on Google's search results page – also known as your ad position. We'll review how to find it with the Ad Preview and Diagnosis tool, and by using the average position column.

  • Use the Ad Preview and Diagnosis tool to see exactly where on the page your ad appears for a particular search request. This is an easy way for you to check on the position of a single ad. The tool provides the exact same results as a Google search, but without accumulating any impressions.
  • Look for the average position column in the statistics tables on your account tabs. If you don't see the column, you can add it to your account statistics. This is the best way to check multiple positions at once. Average ad position


  • We know it's tempting, but it's best to resist the urge to search on to check your position. If you perform your own searches that trigger your ad, then you'll accumulate impressions without clicks, which can lower your clickthrough rate and prevent your ad from appearing as often as it should. Also, if you repeatedly look for your own ad using Google search but never click on it, you might stop seeing it entirely. That's because Google's system stops showing you ads that it thinks you aren't interested in.

Next steps

Still unclear? Use our troubleshooter to find any reasons why you might not be able to see your ad.

Learn how to get your ads to show on the first page of Google search results, and find out how ad position is determined.

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