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Link Google Analytics and AdWords accounts

Linking a Google Analytics property to your AdWords account can help you to analyse customer activity on your website after an ad click or impression. 

This article shows you how to link Analytics properties to your AdWords account, as well as how to edit or remove linked properties. For more background, you can read About linking Google Analytics and AdWords.

Before you start

To link AdWords and Google Analytics, you’ll need administrative access to an AdWords account and “Edit permissions” to a Google Analytics account. For unlinking and editing an existing link from AdWords, only administrative access to an AdWords account is required.

Instructions

Select the AdWords experience that you're using. Learn more

How to link Google Analytics properties to AdWords accounts


  1. Sign in to your AdWords account.
  2. Click the gear menu (), then select Linked accounts.
  3. Under "Google Analytics", click View details. You'll see a list of the Google Analytics properties to which you have access. (If you can't see an Analytics property here, make sure that you have "Edit" permission to that property.)
  4. Click Set up link next to the property that you want to link to AdWords. Choose a property for the business that you advertise with AdWords. (You'll be able to link more than one.) If you've already linked a property, you'll see "Edit" instead of "Set up link".
  5. Now you'll see one of the two screens described below:
    • If the property that you chose only has one view, then you'll see the name of that view. Select Import site metrics to be able to see Google Analytics data in AdWords reports. (To add this data to your reports, you’ll also need to follow the instructions to add Google Analytics columns to your AdWords reports.)
    • If the property has multiple views, then you'll see a list of the views from this property that you can link. There are two settings:
      • Link: Link as many views as you'd like. This will make AdWords click and cost data available in Analytics, and Analytics goals and transactions available for import into AdWords.
      • Import site metrics: (Recommended) select one view from which to import site engagement metrics. While this is optional, we recommend choosing one view that will be used to show website engagement metrics in the Google Analytics reporting columns of your account.
    If your AdWords account is managed by an AdWords manager account that's linked to this property, you'll also see a column showing which views are linked to that manager account.
  6. Click Save.

You can repeat this process for any additional properties that you want to link.

How to edit or remove linked Analytics properties

Once you've created a link to an Analytics property, you can add or remove views, edit settings or unlink the property entirely. You must have Analytics “Edit” permission or AdWords administrative access to edit or remove a link.

  1. Sign in to your AdWords account.
  2. Click the gear menu (), then select Linked accounts.
  3. Under "Google Analytics", click View details.
  4. You'll see a list of the Google Analytics properties to which you have access. Click Edit next to the property that you want to edit or unlink.
    • To edit: Turn off links to any views you want to unlink, or change which view to use for website engagement metrics.
    •  To unlink: Click on Remove link.
  5. Click Save.
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