Search
Clear search
Close search
Google apps
Main menu

AdWords API

An advanced feature that lets advertisers interact with and make changes to their AdWords account through applications they create.

  • The AdWords API (application programming interface) allows developers to create and use applications that interact directly with their account details on the AdWords server.
  • The API can help advertisers efficiently manage large AdWords accounts and campaigns. For example, you can compile your AdWords data to use with other systems like inventories, generate regular reports, and make campaign adjustments in bulk.
  • To use the AdWords API, you'll need a My Client Center (MCC) account and a Developer Token.
  • The AdWords API is a good option for advertisers who have a developer or programmer who has the technical skills. If you don't have these resources but still want an extra tool to help manage large changes to your account, try AdWords Editor instead.

How to use the API
Learn more about AdWords Editor
More about My Client Center

Was this article helpful?
How can we improve it?
Sign in to AdWords

Get account-specific help and tips by signing in with your AdWords account email address, or learn how to get started with AdWords.