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The location of a web page or file on the Internet. Some Google URLs include, and

  • In the same way that buildings and houses have a street address, web pages also have unique addresses to help people to locate them. On the Internet, these addresses are called URLs (Uniform Resource Locators).
  • A web page's URL - such as - is made up of a domain name (here it's "google"), a domain category ("") and sometimes other elements like a subdomain ("support") and path ("/adwords").
  • For each of your ads, you specify a display URL that's shown with your ad as well as a final URL that determines where people are taken when they click your ad.
  • To find a web page's URL, look in the address bar near the top of your Internet browser.

Display URL policy
How to edit your URLs

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