Average position (Avg. Pos.)
A statistic that describes how your ad typically ranks against other ads. This rank determines in which order ads appear on the page.
- The highest position is "1", and there is no "bottom" position. An average position of 1-8 is generally on the first page of search results, 9-16 is generally on the second page and so on. Average positions can be between two whole numbers. For example, an average position of "1.7" means that your ad usually appears in positions 1 or 2.
- Your ad's rank can change, causing its position on the page to fluctuate as well, so your average position can give you an idea of how often your ad beats other ads for position. However, the most important thing is to find what's profitable for you, which might not be to show in the top position.
- Average position may be less useful in optimising for performance on the Google Display Network because of the diversity of websites on this network. If you want to measure performance on the Display Network, we recommend focusing on metrics such as conversions and ROI.
- You can see an "Avg. Pos." column for your ads, campaigns and other elements, but average position is generally most useful to look at for your keywords. By seeing how your ad typically ranks when it's triggered by one of your keywords, you can try to influence your position by changing the keyword's bid.