Approved (adult)

A status given to an ad when it or its website is considered to have adult content that might not be appropriate for all audiences. These ads can still appear, but only in certain situations.

  • Ads marked as "Approved (adult)" typically contain sexual imagery or language in ad text or on the ad's website. Some examples include ads that promote sites with nude images, ads whose text promotes finding sex partners, and text with obscene content.
  • This status affects where your ad can show. Adult ads aren't shown at all in certain countries and, where they are shown, are limited to searches that are considered "adult" in nature. See the family status policy for more details.
  • Whenever you create or edit an ad, Google reviews the ad to make sure that it complies with our advertising policies. When your ad is reviewed, it will be given a family status depending on the content of your ad and website. Ads can be "family safe," "non-family safe," or "adult." The family status given to your ad affects where your ad can show.
  • Find your ad's approval status by looking at the "Status" column in the Ads tab of your Campaigns page.

More about approval status
About the ad approval process