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Approved (adult): Definition

A status given to an ad when it or its website is considered to have adult content that might not be appropriate for all audiences. These ads can still appear, but only in certain situations.

  • Ads marked as "Approved (adult)" typically contain nudity or reference to a sexual activity in ad text or on the ad's website. Some examples include ads that promote sites with nude images and ads whose text promotes finding sex partners.
  • Effects: Here's how an "Approved (adult)" status can affect where your ad appears:
    • "Adult" ads can appear on Google search results only when someone uses search terms that are adult in nature. Also, people who have activated their SafeSearch filter can see only "family safe" ads on Google.
    • Some countries don't allow "adult" ads. See what types of ads can run in each country.
    • Some ad types, such as image and video ads, are allowed to run only if they are "family safe."
    • Sites and products in the Google Network can choose not to show "adult" or "non-family safe" ads. 
    • See the policy for more details
  • Keywords: Since adult ads will show on Google only for adult search terms, make sure that the keywords you use for such ads are adult in nature.
  • Ad status: Whenever you create or edit an ad, Google reviews the ad to make sure that it complies with our advertising policies. When your ad is reviewed, it will be given a “family status” depending on the content of your ad and website. Ads can be "family safe," "non-family safe," or "adult." Learn more about ad statuses
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