Approved (non-family): Definition
A status given to an ad when it or its website contains mature content without nudity or sexually explicit content. These ads can still appear, but not in all situations.
- Ads marked as "Approved (non-family)" include content that might not be appropriate for all audiences. For example, certain alcohol, gambling, or dating site ads may fall under this category.
- See the Adult content policy for more details.
- Whenever you create or edit an ad, Google reviews the ad to make sure that it complies with our advertising policies. When your ad is reviewed, it will be given a family status depending on the content of your ad and website. Ads can be "family safe," "non-family safe," or "adult."
Effects: Here's how an "Approved (non-family)" status can affect where your ad appears:
- In some countries, only "family safe" ads can be shown.
- Some ad types, such as image and video ads, are allowed to run only if they are "family safe."
- Sites and products in the Google Network can choose not to show "non-family safe" ads.
- People who have activated their Safe Search filter can see only "family safe" ads on Google.