What has changed in the new client reporting tab?


Create a similar report
"Create similar" links help you quickly create variations of reports you've run in the past. In the old client reporting interface, the link is only available for the last 15 reports you created. By contrast, in the new version, the "Create similar" link is available for the last 100 reports you've generated. Your reports are saved in the table on the client reporting tab. When you click the "Create similar" link next to one of your reports, the download panel for the report will open and you can modify report settings and generate a similar report.

Save a report as a template
Client reporting offers the option to create a report template in order to help you quickly create reports, using past settings as a starting point. In the new version, each report can essentially act as a template, so you no longer have to distinguish between templates and regular reports. Just use the "Create similar" links in the reports table to run a report similar to one you've previously downloaded. If you want to change email and frequency settings for an existing report, you can edit those settings directly in the panel, instead of creating a new report with different settings.

Schedule a report
You can choose a frequency for your report when you create it. Click the "Email and schedule report" link at the bottom of the "Create report" panel to see your scheduling options. Moreover, you now have the flexibility to modify your report's schedule at any time. Simply find the report in the table and change the setting in the "Frequency" column.

For example, if you want to stop running a scheduled report, you can change the "Frequency" column setting for your report to "None," instead of deleting the report entirely. That way, you can keep the report on hand, in case you'd like to manually generate it in the future.

Email a report
In the old client reporting interface, you could enter email addresses of additional recipients when you create a new report. However, it isn't easy to check which email addresses are associated with individual reports. For example, there's no easy way to remove a colleague from all reports if he or she leaves the company.

To make your reports more secure, email access to reports in the new version is now tied to user-access controls for your account. When you create a report, you can choose to email the report to other users of your account. If you want to send the report to someone who doesn't sign in to your MCC directly, click the "My account" tab, select "Access," and add him or her as an email-only user. Email-only users cannot log into your account; they can only receive account alerts, reports, and other notifications via email.

Download a report
You can download reports directly in your account online or receive them via email. Compared to the old report center, which only saves your most recent 15 reports, the new version lists the 100 most recent reports. Click "Run now" for any report in the table to download it.

Emails from the old report center could include reports as attachments, but this sometimes causes issues for very large accounts if the attachment is too big for email inboxes. To prevent this issue, report emails from the new version contain a link to the report, rather than an attachment. Just click the link in the email to start the download.


Report types
In the new version of client reporting, there are separate report types for keywords, managed placements, and automatic placements. You still have access to the same data, it's just clearly divided into distinct reports.

In the old version of client reporting, you could open a report as an HTML file or as a Google Spreadsheet. The new version won't support these two formats, but it does support three additional formats:
  • .pdf
  • .csv.gz
  • .xml.gz

Date range
In both the old and new versions of client reporting, you can run reports for the custom date range of your choice. Additionally, you have the option to choose from a group of pre-selected date ranges available within your account. Note that the date range "Last two weeks (ending Sunday)" isn't available in the new version.

In the new version of client reporting, you can apply segments to your reports. It's similar to the Segments menu in the Campaigns tab of your client accounts. You can segment data in all of your reports by "Device," "Click type," and "Network," and along different time periods.

Unit of time
In the old version of client reporting, you could use the "View (Unit of Time)" menu to choose how to segment the report by time. In the new interface, these options have been moved to the Segments menu.

New filters
In the new version of client reporting, you can use almost any column as a filter.

Some of the supported columns have changed in the new version of client reporting. In many cases, new columns were added, but some have been retired.
Account information
In all report types, you can now view the "Company name" and "Login email" columns in addition to "Client name" and "Customer ID."

In the old version of client reporting, the status columns could be added to most report types. In the new version, these columns are still available for your reports, but status is now called "state." For example, "Ad Group Status" will now be called "Ad group state."

A new "Status" column has been added to the keyword, managed placement (domain), ad, ad group and campaign reports. It always shows the most relevant status for the item in the table. For example, if a keyword is in a paused ad group, the Status column displays an "Ad group paused" message.

Daily budget column
The "Campaign daily budget" column from the old version of client reporting is not available for keyword, placement, and ad reports. It's only available in the campaign report.

Ad distribution
Ad distribution statistics let you see how your campaigns are performing on Google Display Network and search partner sites. In the old version, you can see this information by including the "Ad Distribution" and "Ad Distribution: with search partners" columns. In the new version, select "Network" under the Segments menu to see statistics broken out by network.

First page cost-per-click (CPC)
In the old version of client reporting, you can include the "Estimated First Page Bid" column in your keyword reports. In the new version, this value will automatically show in the "Status" column keywords with bids that are too low to show on the first page.

Ad columns
Two new columns are now supported in the new version of client reporting. You can now add the "Approval status" and "Percent served" columns when running an ad report.

Conversion data
All of the conversion columns in the old version of client reporting will be available in the new version. In addition, you'll now be able to use the "View-through conv." column to track the value of you display campaigns on the Google Content Network.

Conversion value data
Several conversion value statistics, such as "Conversion Value/Click" and "Conversion Value/Cost" are not available in the new version.

Interaction data
Interaction columns in the old version of client reporting show you how users interacted with your display ads before clicking them. These columns, such as mouseovers, interactions, and video playbacks, are not yet available in the new version.

Also, with richer advertising options now available through ad extensions, a number of new interactions are now possible with AdWords ads. Statistics for each of these extensions will be available through an "Ad extensions" report soon.

Local Business Ad interaction columns
Since Local Business Ads are becoming location extensions, the statistics available for your local ads are changing. Now you can see statistics for your location extensions by using the "Ad extensions" report type.

Historical video columns
Historical video columns show data for click-to-play video ads, an ad format that has since been incorporated into Display Ad Builder functionality. Since this ad format no longer exists, historical video columns are not available in the new version of client reporting.