AdWords Help
AdWords Help
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  • Setup and basics
    • Your guide to AdWords
    • AdWords basics
    • Create ads and campaigns
    • Choose where and when ads appear
    • Find out if your ad is running
    • Account administration and security
    • Glossary
  • Manage ads
    • Ads and approvals
    • Campaign settings
    • Budgets and bids
    • Keywords
    • Ad placements on websites
    • Reach your audience
    • Multiple or large accounts
  • Measure results
    • Connect your goals to data
    • Find and run reports
    • Understanding your data
    • Track sales and other conversions
    • Google Analytics and AdWords
    • Common reporting issues
  • Billing
    • Payment methods and settings
    • Basic billing tasks
    • Promotions and coupons
    • Refunds and adjustments
    • Taxes
    • Issues with payments and charges
  • Learn
    • Your guide to AdWords
    • New AdWords features

Welcome to the AdWords Help Center

Setup and basics

Your guide to AdWords
AdWords basics
Create ads and campaigns
Choose where and when ads appear
Find out if your ad is running
Account administration and security
Glossary

Manage ads

Ads and approvals
Campaign settings
Budgets and bids
Keywords
Ad placements on websites
Reach your audience
Multiple or large accounts

Measure results

Connect your goals to data
Find and run reports
Understanding your data
Track sales and other conversions
Google Analytics and AdWords
Common reporting issues

Billing

Payment methods and settings
Basic billing tasks
Promotions and coupons
Refunds and adjustments
Taxes
Issues with payments and charges

Learn

Your guide to AdWords
New AdWords features

Tips for getting started with AdWords

AdWords educational resources

  • AdWords Help Videos

    Watch step-by-step tutorials and feature overviews. Captions available in all AdWords languages.

Help from AdWords experts

  • AdWords Community

    Connect with AdWords advertisers and community experts for advice to help you succeed.

  • Google Partners

    Search for online marketing professionals and agencies that you can hire to manage your account.

AdWords policies and known issues

  • AdWords Policy Center

    See the policy requirements for your ads, sites, and keywords.

Other educational resources

  • Meet The AdWords Experts

    Learn more about Google's AdWords experts and ways you can get in touch.

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